UNIVERSITY OF BOTSWANA; FACULTY OF BUSINESS DEPARTMENT OF MARKETING CONSUMER BEHAVIOUR THEORY AND PRACTICE (MKT 201) COURSE OUTLINE SEMESTER TWO‚ 2011 Course Instructor: Dr R. Makgosa Email: Makgosa@mopipi.ub.bw; Office: 245/ 017; Office Telephone no: 3554060 Class Time: Tuesday 09.00; Thursday 08:00-10:00 Venue: 245-042. Consultation hours: Tueday 14:00-16:00; Thursday: 14:00-16:00 Nature of the Course Contemporary approaches to business emphasize the importance of adopting a
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The zero tolerance policy has been getting more and more heat from media and parents alike within the last couple of years. For children being sent home because of their hairstyles‚ or because they simply don’t have any hair at all‚ such as the little girl who shaved her head in support of her best friend going through chemotherapy. Although these things are understandable within the stance of following rules and the student code of conduct‚ is it really that important enough to deny a child their
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DEPARTMENT OF MANAGEMENT STUDIES ST. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIAPPALLI – 620 002 MBA (FULL TIME) COURSE PATTERN FOR TWO YEAR MBA PROGRAMME FOR THE BATCH 2010-2012 SEMESTER PAPERS NUMBER OF HOURS CREDITS PER WEEK 10PBA1101 – Management Process & Organisational Behaviour 10PBA1102 – Quantitative Methods 10PBA1103 – Managerial Economics 10PBA1104 – Soft Skills for Managers Semester I 10PBA1105 – Accounting For Managers 10PBA1106 – Information Technology for Managers 10PBA2101 – Entrepreneurship
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Idol series‚ originated as the UK show Pop Idol‚ a singing talent contest to establish the finest "undiscovered" youthful singer in the country. In recent years it has become one of the most highly publicized music competitions in the world. This type of show is viewed and highly enjoyed by every age demographic. American Idol is broadcasted on the Fox Network in the United States which is a component of News Corporation and on CTV in Canada. It is created by Simon Fuller and developed by
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MKT 108 Advertising Worksheet #2 (chapter 7) 1. Focus groups are one of the advertising researcher’s most versatile tools. Describe the basic features of focus group research that could lead to inappropriate generalizations about the preferences of the target audience. It is inappropriate for gathering quantitative data because the six to twelve chosen respondents in the focus group may or may not represent the population from which they are
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Difference of Density and Specific Gravity Lab Report Class 237 Performed: October 1‚ 2013 Due: October 7‚ 2013 Introduction Purpose: The Determining Density and Specific Gravity lab tests student capabilities of using equipment to measure volume‚ mass‚ density‚ and specific gravity of solids and liquids with accuracy. Equipment: Students use the electronic balance to measure the mass of metals‚ pipettes‚ and pipettes holding
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2.4 Consumer Behaviour & Holidays In this task you consider how consumers approach buying a holiday. You look at some of the theoretical approaches in this area and apply them to the purchase of holidays. Learning Objectives The project will help you: * To recognise the concept of the business organisation operating within the parameters of a changing external environment. * To describe a range of theories related to consumer buyer behaviour and their role in analysing markets
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INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal‚ professional needs‚ attitudes and values‚ personality characteristics‚ social economic and cultural background‚ age‚ gender‚ professional status to social influences of various kinds exerted a family‚ friends‚ colleagues‚ and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs‚ motivations
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every part of his life and the boy may never be successful because of this one mistake he made while he was too young to truly understand what he did wrong. What is so bad about that fun little tool? Nothing would be bad‚ if the zero tolerance policy wasn’t in place. The zero tolerance policy states that any weapon or drug in the school will be removed and the student will be expelled for one year. Knives forgotten in pockets or even a screwdriver are considered weapons. Passing out a Tylenol to a friend
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 Consumer should be responsible about what he wants to buy‚ prices and quality  Upto the consumer to chose wisely Consumer Protection  Sometimes impossible to know whether the product is will work properly or not  At point of sale consumer are protected by law concerning some aspects of their purchases despite principal of caveat emptor Consumer Rights  United Nations Guidelines on Consumer Rights- 8 basic consumer rights that as consumers we are entitled
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