case of Coca-Cola changing their well established Coke formula and introducing an new one in 1985 for the purpose of gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival - Pepsi. During mid 1970s‚ Pepsi has ran a the famous “Pepsi Challenge” of blind taste tests on all the commercials to show that the majority preferred Pepsi than Coke based on its teste. By 1977‚ Pepsi had exceeded
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Coke has been leading the competition from 1998-2002 in terms of higher market capitalization‚ gross margin and net income. However‚ Pepsi was leading the fight in terms of growth in revenue and net income. However‚ Pepsi’s stock performed 45% better than Coke’s stock. Overall‚ Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation‚ however‚ their revenue during this period increased due to summer months artificially increasing the demand. Pepsi‚ on the other
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CASE 3: IKEA PROBLEM STATEMENT: How could IKEA sustain and build competitive advantage to improve its profit margin and to expand its marketing coverage? ANALYSIS: The SWOT Analysis would be appropriate for this case because it analyzes the Strength to develop more; the Weakness to improve; Opportunities to grasp; and Threats to control. STRENGTH: IKEA’s greatest strength would be its innovative ways and ideas to get buyers to buy their furniture. Starting-off with their concept “democratic design”
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program 25 April 2012 INDEX Introduction 3 Problem definition 4 Current Situation 4 About Geely 4 Exports 5 Geely’s organizational structure 5 INTERNAL ANALYSIS 5 EXTERNAL ANALYSIS 7 SWOT ANALYSIS 8 RECOMMENDATIONS 9 BIBLIOGRAPHY 10 NTRODUCTION This report is an analysis of a Chinese company called Geely which has had an excellent progress during the last years in the Asian automobile market. In this report we analyze if Geely could be successful on
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A Complete Situation Analysis for Gatorade A Steven Novak Creation Table of Contents The Creation of Gatorade Product Features Current Branding Strategy Demographic Competition SWOT Analysis SWOT Continued Marketing Objectives Marketing Objectives Continued Citations p. 1 p. 2 p. 3 p. 4 p. 5 p. 6 p. 7 p. 8 p. 9 p. 10 I Creation of Gatorade Gatorade started in the summer of 1965 with the realization that the Florida Gators football players could not make it through practice without struggling
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SWOT Analysis on Modess Strengths: Modess is household name in the Philippine market. Modess also occupies a position on the top three brands that dominate the female consumer’s mind when it comes to sanitary pads. Modess is one of the consistent top sellers of Johnson and Johnson and is a source of a big part of Johnson and Johnson’s total revenue. Due to this fact‚ Johnson and Johnson has created a division in their company solely for Modess‚ giving Modess more resources for innovation and
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Snap chat Brief introduction Snapchat is a mobile app that permits users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called Snaps. Snapchat uses the device ’s camera to capture Snaps and Wi-Fi or internet technology to send them. The app allows the sender to draw or insert text on the Snap and determine that for how many seconds (1-10) the recipient can view the snap before the file disappears from the recipient ’s device. Messages can only
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"People think we got big by putting big stores in small towns. Really‚ we got big by replacing inventory with information." Sam Walton‚ Founder of Wal-Mart SWOT analysis of Walmart This is Walmart Stores Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Wal-Mart Stores Inc. Industries served Retail Geographic areas served Worldwide Headquarters Bentonville‚ US Current CEO Mike Duke
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Cisco SWOT Analysis & Case Questions Cisco SWOT Analysis Strengths: Cisco is a worldwide leader in providing Internet networking equipment. Cisco has been around for 30 years and has been a public company since 1990. They have been an international company since 1991. From 1991 to 1999 Cisco grew faster than any other company going from a worth of $1 billion to $300 billion. In March of 2000 Cisco was been considered the most valuable company in the world. Cisco successfully produces both
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AT&T Wireless: Business Analysis AT&T has been a growing company for more than a century. Their mission is to connect people with their world; everywhere they live and work‚ and do it better than anyone else (AT&T website). Careful analysis of the organization’s strengths‚ weaknesses‚ opportunities‚ and threats will provide a forecast of the likeliness of the company living up to their mission. Looking at the organizations past and current performance it would be difficult to say if
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