A STUDY ON “Advertising & Sales Promotion” WITH SPECIAL REFERENCE TO (Airtel) Submitted in Partial Fulfillment of the Award of the Degree Of MASTER OF BUSINESS ADMINISTRATION Submitted By STUDENT NAME Khomendra Kumar Sahu M.B.A H.T NO: 132012672144 Under The Guidance Of Mrs. P. SANJEEVARANI M.B.A (ASST.PROF) DEPARTMENT OF MANAGEMENT STUDIES PRIYADARSHINI COLLEGE OF BUSINESS
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Cell woke up in a strange room. A boy was in the room‚ sleeping in a chair. Cell saw him waking up‚ so Cell ran quickly to the door and opened the door and ran off. The boy woke up and yawned. “Wait‚ where the is the newbie?!” the boy started to get very worked up. “I’m going to be in big trouble!” Cell ran to another room and opened it . He saw a girl with a sniper. She was awake. “Oh the newcomer has finally woke up‚” she said. Cell was surprised that a girl
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1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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go brush your teeth and your toilet is a bit dirty well have you ever wanted to or thought about cleaning your toilet with coke. What about baking a moist ham in coke well these all happen with coke and coke has an interesting history. Once the creator of coke said “The pause that refreshes”. Also if you have a bit of rust on a screw or something soak it in coke or pour coke over the rust and it will loosen it so it is easier to remove. What is acid? Acid is a mixture of pH‚ other acids‚ hydrogen
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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Discussion Questions 1. I think coke cola should be the analyzer in the miles and snow’s framework. Since analyzer tries to maintain a stable business while innovation on the periphery‚ coke cola wants innovate some new products and also‚ need to keep its top position. In the porter’s framework‚ I think coke cola follows the differentiation. As coke is taking steps to revamp its design strategy and want dropping the word classic from its labels‚ which means coke want to be special in the industry
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Cory Wells Coke and Pepsi Case Coke and Pepsi have been long time rivals with competition being the name of the game in their industry. Historically‚ the soft drink industry has been so profitable because Americans tend to love soft drinks‚ more than any other beverages out there. Americans soda consumption grew by an average of 3% a year since 1970. Coke and Pepsi had an average annual growth of 10% from 1975 to 1995. Not to mention‚ the internal rivalry
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Mc Donald’s target market is every segment of the demography! The segments of the demography are; family life-cycles‚gender‚ age‚Nationality‚ Income‚Generation‚Race etc. Like u stated‚ Marketing Mix are the 4p’s: Product‚ Price‚Place‚Promotion 1.Mc Donald Product :value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price) 3. Place: Strategic location of most Mc Donald fast-food outlet
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Gazing into the landscape of Berlin‚ I sit propped up by concrete rubble. With my sentry duty over‚ I smother my cigarette and begin wading through remains of previous battles to get back to camp. Inside the camp the atmosphere was grim‚ full of depression and malice. There were bodies laying in piles on the sides of the street. Empty bullet shells scattered everywhere. Blood stained pavement as far as the eye could see. The camp was far from welcoming. After being awake for 10 hours I rest my head
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www.plusminuszero.jp Table of Contents I. Plus Minus Zero introduced 1) Simple idea behind the company 2) Design 3) Target audience selected II. Unique Preposition III. Production. 3 double page products advertisements 4) Initial ideas and argument behind them 5) Final choice and design of adverts a. Typography chosen b. Tagline idea explained c. 3 Products to be advertised i. Electronic Calculator
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