Mid Exam Assigment Coke Versus Pepsi‚ 2001 Analysis Company Background The Coca-Cola Company : In 2000‚ Coca-Cola Company’s (KO) annual sales were $20‚5 Billion and its market value reached $110‚1 Billion. The company was the largest manufacturer‚ distributor and marketer of soft-drin concentrates and syrups in the world‚ and also marketed and distributed a variety of non carbonated-beverage product‚ which included minute maid orange juice‚ Fruitopia‚ Dasani bottled water‚ and Nestea‚ among
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syrups and‚ to a lesser degree‚ finished beverages which it sells to bottling and canning operations and authorized wholesalers. Coca-Cola produces more than 230 beverage brands and markets four of the world’s top five soft drink brands‚ including Coke‚ diet Coke‚ Fanta‚ and Sprite. Coca-Cola’s finished beverage products bearing the Coca-Cola Company’s trademarks are sold in over 200 countries. In 2000‚ 72% of Coca-Cola’s Operating Income was generated outside the United States. Coca-Cola also maintains
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HBR Case Study: “Introducing New Coke” 1. What is the case about? This case study is the story of Coca-Cola‚ its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”. The author Susan Fournier‚ in the case study went on by presenting the history of the Coca-Cola Company: how the company started and how throughout its history it became a brand‚ a part of everyone’s
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competitive moves between players. This interaction over time should make it easier for a firm to predict the direction and nature of their rival’s next (competitive) move. The authors suggest in Hypothesis 2a that the volatility of the relationship between Coke and Pepsi’s competitive moves would attenuate over time. However‚ they also discuss how it can be argued that firms will engage in
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Weakness of rational choice approach when viewed from the lens of interpretive approach. Rinchen Dawa( 2013104522) Rational choice approach can be well understood from the book (The Logic of Collective Action‚ 1965) written by Olson where he argues that “rational‚ self-interested individuals will not act to achieve their common of group interests” (1965:2). Rational individuals will not act to achieve a common goal because he knows that his efforts will not have an effect on the situation
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(2003). The strategic position of Coca Cola in their Global marketing Operations. The Marketing Review. No. 3‚ pp 289-309. * "PepsiCo Inc. Gain in Soda Market as Coca-cola ’s Share and sales slip.‚ Wall street journal‚ New York‚ Mar 1‚ 2010 * "How Coke pushed rivals off the shelf.‚ New York Times‚ Aug6‚2010 * Bloomberg News. (2010). Coca Cola may boost China investment. Available: http://www.bloomberg.com/news/2010-10-30/coca-cola-may-increase-china-investment-as-it-spends-faster-than-expected.html
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people riding dirt bikes‚ waterskiing‚ and hand gliding and ended with a Pepsi as their reward. Its advertisements also often focused on celebrities such as Mariah Carey‚ KISS‚ Tine Turner‚ Britney Spears‚ Madonna‚ and Ray Charles choosing Pepsi over Coke. This was strategic movement since it was also during the time in which colored television came. Coca Cola also used celebrities such as Whitney Houston‚ Paula Abdul‚ Christina Aguilera‚ and Elton John to advertise its drinks. With mutually
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profitable corporations in the United States are the Atlanta‚ Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes‚ either or neither may appeal to you or seem sweeter (Inforefuge.com. 2011)
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Weakness -Slow reaction to the market The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Therefore‚It has a huge and complex structure‚which means its reaction to the market might be slow.Moreover‚Starbucks launched mooncakes for Chinese Mid-autumn festival‚combining Chinese and western cultures together and creating a new trend of mooncakes. Compared with Starbucks‚ McCafé’s indigenization
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Pi is an ancient and wonderful Number to the World of Mathematics invented with the Geometrical structure Circle. CIRCLE It is felt that the creation of the Circle is not created by the man himself but came through the inspiration of Nature itself. The shape of Sun‚ Full Moon‚ Eyes are some examples for it. Some basic things : There are 3 major parts to remember. Radius : The straight line drawn to the Circumference of the Circle from the Centre
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