Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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remotest of the rural area will have these companies products. While people have to tread miles for bringing clean water‚ pepsi‚ cola will be within their easy reach. What will be the choice they tend to make? They will obviously buy cola‚ pepsi to satitiate their dry throat. While on the one hand water is very good for our body and helps cure many disease‚ excessive drinking of cola items will slowly make some undesirable impact on our body. CSE have many times proved that it contains unwanted
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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encouragement for the soft drinks industry in general and PepsiCo in particular. The key players Coca Cola and PepsiCo actively revived their old brands that were popular in the 1980s in India. Coca Cola revived its old brand Citra within the lime carbonates category. While Coca Cola already had Sprite and Limca in the lime carbonates category‚ Citrus was priced at 20% cheaper than them. Coca Cola also reintroduced its brand “Rimzim”‚ a masala soda with cumin and spices. PepsiCo reciprocated by reviving
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Cola Wars Case Analysis The article “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” is about the “love-hate” relationship between the two largest cola companies of America‚ as they fight with each other for shares of a $60 billion industry‚ while also fighting with the industry to increase and fuel growth for cola consumption. From 1975 to 1990 both companies achieved an average annual growth of about 10%‚ while consumption grew in the U.S. and worldwide‚ but a turn of events
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brands: Coca-Cola was formulated in 1886 by pharmacist John Pemperton who sold the product at drug stores as “potion for mental and physical disorders.” In 1891‚ Asa Candler acquired the formula‚ established a sales force and began brand advertising of Coca-Cola. In 1919‚ went public under control of Robert Woodruff expanded and developed in national and international markets. Coca-cola was remarkably successful during WWII with the high CSD consumption from the U.S soldiers. Pepsi was created in
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Marketing Mrs. Lauren K Paisley Case#1: Coke Zero 2/25/2013 The Coca- Cola first started or made its debut in 1886 in Atlanta in a pharmacy soda fountain which was sold for 5 cent a glass. The coca product has been enjoyed ever since then. The company continues its long-standing association with athletics events including the Olympic Games and the FIFA World Cup. By promoting such event it helps support the case of promoting Coke Zero. The Coca-Cola Company segments markets for its products
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of this project was to enable the new student of accounting to familiarize and improve his understanding of the contents of a publicly held company’s (the Coca Cola company) annual report‚ SEC Form 10-K filing with the Securities and Exchange commission (SEC) as well as the proxy statement. Scope We were instructed to access the Coca Cola company’s website investor section and to review the SEC filings located there‚ namely the 10-K and DEF 14A forms. Upon review of those documents‚ we were asked
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GLOBALISATION – The world today has been described as a ‘global village’‚ this stems from Marshall Mc Luhan’s concept that ‘the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time’. Mc Luhan has only described one aspect of how the world has become a global village. A closer examination of globalisation will indicate that indeed the barriers of space‚ time and borders which once existed
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