MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18
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Values between Brazil and America 5 Power Distance Index (PDI) 6 Individualism 6 Masculinity 6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization 9 2.3 - The Organization of Coca-Cola Brazil 10 2.4 - Diversity and Human Capital 11 2.5 - Leadership at Coca-Cola 12 Geocentric Leadership and Human Capital 12 3.1 - Challenge #1 – Brazilian Tax System 12 3.2 - Challenge #2 – Potential for Changing Government Relations 13
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challenges Coca Cola continued to face statewide and globally to preparing their workforce‚ understanding the culture and overcoming major crisis in Belgium was one of the most challenging. After a mass recall in mid 1999‚ in which‚ Children at six schools in Belgium had complained of headache‚ nausea‚ vomiting and shivering after drinking Coca-Cola’s beverages‚ leading to their hospitalizations. Most of them reported an unusual odor and an off-taste in the drink. Coca-Cola had to recall
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My final argument will be based on the effectiveness of this tax: The tax will have no significant impact on greenhouse gas emissions. It has been claimed that an Australian carbon tax will have no significant impact on the level of greenhouse gases in the earth’s atmosphere. This claim has been made on two bases. Firstly that it is unlikely to succeed in significantly reducing Australian greenhouse gas emissions and secondly‚ that even if these emissions were to stop completely this would have no
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Indonesian cuisine is diverse‚ in part because Indonesia is composed of approximately 6‚000 populated islands of the total 18‚000 in the world’s largest archipelago.[1] Many regional cuisines exist‚ often based upon cultural and foreign influences.[1] Indonesian cuisine varies greatly by region and has many different influences.[1][2][3] Throughout its history‚ Indonesia has been involved in trade due to its location and natural resources. Additionally‚ Indonesia’s indigenous techniques and ingredients
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The hypothesis for this lab is if strawberry DNA is separated from other components‚ then when it is placed in a insoluble solution the DNA can eventually be isolated. DNA is deoxyribonucleic acid. Its a self replacing material present in all living organisms as the main constituent of chromosomes. It is the fundamental and distinctive characteristics of someone or something‚ especially when regarded as unchangeable. DNA extraction is the removal of deoxyribonucleic acid from the cells or viruses
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In Watership Down‚ a group of rabbits consisting of ‚Hazel‚ Fiver‚ and their companions travel away in the search of a new warren. On their journey‚ Hazel and the rabbits he brought went through many troubles including‚ crossing a river and Cowslip’s warren‚ a warren that was surrounded by snares‚ until they reach the down. Though they had found their home they wouldn’t keep it for long if they didn’t find does. Kehaar‚ a gull they found at the down‚ told them how to find does. They traveled to
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Lady Dai also called as Xin Zhu and Marquise of Dai is known as one of the best Ancient bodies ever Preserved! Surprisingly Xin Zhu is a 2‚100 year old mummy and amazed scientists around the world because of her preservation. Lady Dai was discovered in a hill known as Mawangdui‚ in Changsha‚ Hunan‚ China. The remains of her body were stumbled on by workers digging an air raid shelter for a hospital in 1971 . As well as her tomb there also were two other bodies found‚ her husband and a young man
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ANNUAL REPORT 2011 contents chairman’s Review managing director’s Review Financial commentary Board of directors senior management corporate Governance statement Financial and statutory Reports directors’ Report Financial Report Income Statement Statement of Comprehensive Income Statement of Financial Position Statement of Cash Flows Statement of Changes in Equity Notes to the Financial Statements 1. Summary of Significant Accounting Policies 2. Segment Reporting 3. Revenue 4. Income Statement
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As he stood in front of the door‚ the door that either held the Lady or the Tiger‚ his mind was surprisingly calm. He knew the princess would make the right choice. He trusted her; he loved her. His hand felt the cool metal of the doorknob. He heard it click as it was turned as if the silence of the arena wasn’t already enough to make the hair on the back of his neck stand up. He wasn’t nervous‚ no. As he gently pulled on the cloth-silenced door‚ he merely wondered what fate the princess chose
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