Cola Wars Continue: Coke vs. Pepsi in the 1990s Case Study By Shamika Shoulders CSUDH -Management 490 May 26‚ 2013 SWAT Analysis Company: PEPSI Strengths • The Brand Name • They appealed to the youth "Pepsi Generation" to help build it consumer base and increase its market share. The youth is a large majority of the population. • Core Strong Competencies in managing the capital-intensive bottling business. Weaknesses • Location- little efforts in the international market.
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COMPANY OVERVIEW Coca-Cola‚ the world’s largest producer and marketer of nonalcoholic beverages claims a 10% market share worldwide selling about 500 million servings annually. On a worldwide scale‚ Coca-Cola divides and segments their operations into 5 different segments: • North America • Africa • Asia • Europe‚ Eurasia‚ and Middle East • Latin America As each segment is different‚ but equally important to their success‚ Coca-Cola’s largest driver comes from the Europe‚ Eurasia‚ and Middle
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| |Emerson in 1857 | |Born |May 25‚ 1803 | | |Boston‚ Massachusetts‚ U.S. | |Died |April 27‚ 1882 (aged 78) | | |Concord‚ Massachusetts‚ U.S. | |Residence |United States
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I. EXECUTIVE SUMMARY Pepsi Cola produces Philippine Inc (PCPPI) grew its net income last year by 192 percent to 44 million on the back of double digit growth in volume and softer sugar prices. For the fourth quarter alone‚ net profit doubled to 147 million on gross sales of 6.2 billion. Volume grew by 21 percent for the quarter; bringing full-year volume growth to an average of is percent across brands and categories. Gross sales for the full year rose percent to P22.73 billion. “This is a significant
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American Revolution vs. French Revolution The American Revolution is a fascinating and enormous subject‚ with many parallels to the French Revolution‚ and it would be impossible to discuss every aspect of it in only a few paragraphs. However‚ here is a general overview. Perhaps the most interesting aspect was that the British colonies in North America were at first very loyal to the United Kingdom‚ but in a period of 10 or 15 years they became so dissatisfied that they demanded complete
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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GLOBAL WIND REPORT ANNUAL MARKET UPDATE 2013 T HE EUROPE A N UNION Navigating the global wind power market The Global Wind Energy Council is the international trade association for the wind power industry – communicating the benefits of wind power to national governments‚ policy makers and international institutions. GWEC provides authoritative research and analysis on the wind power industry in more than 80 countries around the world. Our next publications to watch for include: Global Wind Energy
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Management for Large Industrial Projects. IS: 206 -1992 (4th Rev) Tee & strap hinges - Specification. IS: 459 -1992 (3rd Rev) Corrugated & non-corrugated asbestos cement sheets - Specification. IS: 730 -1978 (2nd Rev) Hook bolts for corrugated sheet roofing - Specification. IS: 801 -1975 (1st Rev) Code of Practice for use of cold - formed light gauge steel structural members in general building construction. IS: 802 -1977 (2nd Rev) Code of Practice for use of structural steel in (Part-1)
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The New Cola Wars: Coca-Cola Still Number One Coca-Cola has long been a world leader in cola products‚ with Pepsi being the only competitor coming even remotely close to removing them from their number one spot. However‚ with increasing globalization comes increasing fear that the success of domestic products may falter. In turn‚ this results in an increase in domestic producers of similar products in an effort to increase domestic success and limit control of foreign
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1930-1950: Sales era * 1950- : Marketing era * * Production Era: * Demand > Supply = Higher Disposable Income * Products sold themselves * * 1929 - Property Bubble‚ Economy crashed. (Disposable Income decreased) + WAR! * * Sales Era: * Depression – Increased production to close gap between D and S * Need to promote and sell their products. Early forms of market research * Advertising and improved selling techniques * * Travelling salesmen
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