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    I CASE SUMMARY Origins Coke and Pepsi were both created before 1900. Coke was invented in Atlanta by pharmacist John Pemberton in 1886. Pepsi also was created by a pharmacist- Celeb Bradham from New Bern‚ North Carolina in 1898 Cola -Cola Origins Formula The original ingredients of Coca-Cola were intended to have health benefits and be refreshing. Coca-Cola contained coca leaves and kola nuts‚ known to promote energy. Coca leaves‚ from which cocaine derives‚ was primary ingredient but was

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    Data Mining

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    Data Mining Assignment 4 Shauna N. Hines Dr. Progress Mtshali Info Syst Decision-Making December 7‚ 2012 Benefits of Data Mining Data mining is defined as “a process that uses statistical‚ mathematical‚ artificial intelligence‚ and machine-learning techniques to extract and identify useful information and subsequent knowledge from large databases‚ including data warehouses” (Turban & Volonino‚ 2011). The information identified using data mining includes patterns indicating trends‚ correlations

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    Cola Wars Case

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    Cola Wars Continue: Coke and Pepsi in the 21st Century Concentrate Producers and Bottlers were two of the four major participants that were involved in the production and distribution of Carbonated Soft Drinks (CSDs) in the United States. The Concentrate Producers (CPs) were responsible for blending raw material ingredients‚ packaging the blend in plastic canisters‚ and shipping it to the Bottler. Using Porter’s Five Forces analysis for the CPs industry‚ we determined that

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    initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working practices that were based on paper‚ expensive laptops and delicate PDAs. The solution now helps support Coca-Cola HBC’s mobile enterprise strategy of capturing and delivering accurate information while workers are on the road‚ such as inventory‚ delivery schedules and store set-up and displays to its mobile workforce‚ customers‚ partners and suppliers

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    History of Pepsi-Cola

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    History of Pepsi-Cola and its advertising History of Pepsi-Cola Advertising as Weaponry Pepsi has marked more than the Hundred Years War with no decisive victory in sight. But then‚ perhaps victory would spoil all the fun -- not to mention the price wars that frequently let thirsty consumers load up at grocery chains for less than 17 cents a can. If it were just a matter of stuffing cola into an endless procession of cans‚ the days at Purchase and Somers‚ N.Y. (home of the Pepsi division)

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    Case Study Pepsi

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    11 CASE STUDY PEPSI GROUPE ASSINGMENT INTRODUCTION Pepsico‚ inc.is one of the most successful consumer products companies in the world. Its operates from Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsipepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest

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    Coke: Coca-cola

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    Coca-Cola has been refreshing people’s lives since 1886. Everyone likes to the refreshing‚ crisp taste of a cold Coca-Cola. There is a lot of history behind Coca-Cola. Coca-Cola started in Atlanta‚ Georgia in 1886. Coca-Cola was originally intended to be used as a medicine but was bought by businessman Asa Griggs Candler. He turned Coca-Cola from a medicine to a drink. He also turned it into a million dollar industry. That is why Coca-Cola is worldwide. Here is some of the first thoughts

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    Data Mining

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    SMS CUSAT Reading Material on Data Mining Anas AP & Alex Titty John • What is Data? Data is a collection of facts and information or unprocessed information. Example: Student names‚ Addresses‚ Phone Numbers etc. • What is a Database? A structured set of data held in a computer which is accessible in various ways. Example: Electronic Address Book‚ Phone Book. • What is a Data Warehouse? The electronic storage of large amount of data by business. Concept originated in

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    Cola Cola Wars

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    Cola Wars Continue: Coke and Pepsi in 2006 other beverage. Within the CSD category‚ the cola segment maintained its dominance‚ alihough its market share dropped from 71% n 1990 to 60% in 2004.5 Non-cola CSDs included lemon/lime‚ citrus‚ pepper-type‚ olange‚ root beer‚ and other flavors. CSDs consisted of a flavor base (called "concentrate")‚ a sweetener‚ and carbonated water. The production and distribution of CSDs involved four major participants: concentrate producers‚ bottlers‚ retail drannels

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    In 1886‚ the Coca Cola Company was developed but it wasn ’t until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies‚ PepsiCo has developed and acquired

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