Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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“The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market share in virtually every region of the world. This is why a big rivalry between them has been growing throughout time. In the present essay I am going to develop the main characteristics of this global battle. For a better understanding‚ let’s take first a look to the principal features of both companies. The Coca-Cola Company dominates the market by owning four of the global top five soft-drink brands: Coca-Cola‚ Diet Coke
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Dan Sweeney March 7‚ 2012 1. & 2) Short-term: The quick ratio‚ also known as acid-test ratio‚ calculates a company’s cash and accounts receivable divided by its current liabilities. This ratio is a more stringent measure of liquidity than the current ratio in that it excludes inventories and other current assets. Pfizer has a quick ratio of 1.78 while the industry median is 1.21. This shows the company does not rely too much on inventory of other assets to pay for short-term liabilities.
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Laura Lindroth GBS 235 Paper #1 Prof Cherivtch 21 March 2015 Response Paper: Coke and Pepsi Learn to Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There have been several aspects
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Cola Wars: PepsiCo Dr. Michelle Biavatti 13 de octubre de 2009 Omar Sandoval Piña 119084 Mikel Novella Salazar 116656 Marisol Perez Chow 118631 Jorge Villanueva Almanza 121027 Gerardo Rafael Nomara Parra 119176 Índice Resumen Ejecutivo………………………………………………………………………. 3 *Identificación de la industria……………*……………………………………………… 4 Análisis Externo General………………………..……………………………………… 4 Modelo de las Cinco Fuerzas de Porter……………………………………………… 6 Ciclo de vida de la industria
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to offer premium shelf space so they command lower prices. Convenience stores have to pay the highest prices. Vending is the segment that coca-cola is able to serve the buyer directly so it has the most profit. Substitutes: There are many different substitutes for the soft drink. These include beer‚ water‚ coffee‚ and juices. Coca-Cola and Pepsi were able to counter these substitutes through brand equity‚ advertising‚ and by making their products easily available to the consumer. They also
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representation of the matron’s status and position‚ as the toga and stripes on the tunic were a sign of a man’s social position. Wealth and property were well-known routes to social advancement. The Roman army was a way out of poverty. By the first century‚ the need for capable men to run Rome’s vast empire was slowly eroding the traditional social barriers. Diversity
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Background Coca-Cola Coca-Cola was founded in 1886 by John Pemberton who was a civil war veteran and Atlanta pharmacist. Today‚ Coca-Cola company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ over 10 billion gallons‚ used to produce nearly 400 beverage brands. Also‚ Coca-Cola has been ranked the best value of brand name on the world for more than 10 years. Pepsi Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New
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Thomas Piketty’s recent book‚ Capital in the Twenty-First Century‚ charts the distribution of wealth over time‚ within and across countries. His contribution to our understanding of wealth and wealth inequality has rekindled a debate about societal and global inequality and the role of international institutions not seen since the early days of the United Nations. In light of the 2008 global recession‚ recovery‚ and national efforts addressing the economic organization of society‚ Piketty’s research
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The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties‚ especially Coca-Cola‚ and it’s useful to observe how it dealt with the different aspects‚ stating from the political environment of the Indian market and the trade barriers it faced‚ going through the market entry and penetration strategies considered
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