"Cola wars continue coke and pepsi" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 15 of 50 - About 500 Essays
  • Powerful Essays

    the products of PepsiCo: The major brand categories owned by PepsiCo‚ Inc. include Pepsi‚ Frito-Lay‚ Gatorade‚ Quaker Oats and Tropicana. Each of these has numerous other product offerings in their respective categories‚ both U.S. and internationally 1. Pepsi 2. Diet Pepsi 3. Caffeine-Free Pepsi 4. Caffeine-Free Diet Pepsi 5. Pepsi Wild Cherry 6. Diet Pepsi Wild Cherry 7. Diet Pepsi Vanilla 8. Pepsi ONE LITRATURE REVIEW: • According to kabir c. sen (june‚1997) Unlike

    Premium Pepsi Cola Soft drink

    • 1544 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Cola Wars

    • 1118 Words
    • 5 Pages

    WEEK 1 DISCUSSION STRUCTURAL FORCES EFFECTS on COLA DRINKS INDUSTRY SUPPLY CHAIN by GIDAGA ALFRED HOOO31960 ABSTRACT Carbonated soft drinks branded under Coca Cola and Pepsi Cola remain major household names in the soft drinks industry. Spanning operation from the original Franchise agreement of 1899 to-date‚ is an indication of managerial ingenuity of strategy design‚ implementation and control. Profitability and sustainability as a key issue in business operations necessitates these

    Premium Coca-Cola Soft drink Pepsi

    • 1118 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e.g. PepsiCo had to promote under Lehar Pepsi). In 1991‚ the country’s capitalistic economic reform improved its business climate but some discriminatory protectionism laws still existed. As “political leadership openly used state-control over economic resources to maintain and exercise

    Premium Coca-Cola Cola Marketing

    • 1948 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing‚ Ravi Road‚ Lahore‚ Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan

    Premium Coca-Cola Pepsi Marketing

    • 32587 Words
    • 131 Pages
    Powerful Essays
  • Good Essays

    their product. My Biology 141 class challenged people to do the Pepsi/Coke challenge to see if they were cable in distinguishing between Cola products Pepsi and Coke even if they had recently brushed their teeth or not. There were two hypotheses to test. The first one being that there is a difference between brushing your teeth and not brushing your teeth‚ within the last thirty minutes‚ in their ability to distinguish between Pepsi and Coke. The second one was that there is no difference between brushing

    Premium Pepsi Coca-Cola Cola

    • 1137 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Case Study: Coke & Pepsi learn to compete in India Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? Coca-Cola (1990) Benefits: advantages as „Early-Follower“‚ possibility to use reliable market information that´s already existing take-over of standards position as international market leader Disadvantages: expert knowledge of competitors has to be overtaken

    Premium Coca-Cola Pepsi Marketing

    • 535 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the

    Premium Indira Gandhi Coca-Cola India

    • 419 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Cola Wars

    • 540 Words
    • 3 Pages

    the new Coke fiasco‚ how could Coca-Cola’s marketing research have been improved? Be specific. Coca-Cola’s marketing research could have been improved in many ways to help it reach success over Pepsi in the long run. Pepsi started off in the 70’s and 80’s with marketing campaigns like the “Pepsi Generation” and the “Pepsi Challenge” which really made Pepsi gain momentum on Coke. Coke could have done some research on this to determine some similar types of campaigns to compete with Pepsi. Coke was also

    Premium Pepsi Coca-Cola Marketing

    • 540 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Diet Coke and Coca Cola

    • 2857 Words
    • 12 Pages

    Unit: 9 CREATIVE PRODUCT PROMOTIONS The role of Advertising and the media development of Coca cola TABLE OF CONTENT PAGES Introduction 3 P3 and p4 4/14 Introduction In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then

    Premium Coca-Cola Diet Coke Advertising

    • 2857 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Cola Wars

    • 1098 Words
    • 5 Pages

    for industry profitability‚ an analysis of the five competitive forces offers an explanation for the success of the soft drink (CP) industry. The soft drink industry benefits from generally benign forces. Colas characterized the first 50+ years of the soft drink industry‚ with Coke and Pepsi accounting for the top brand names. While substitutes for soft drinks certainly exist‚ the major players in the CP industry have successfully shaped this competitive force in their favor‚ by changing the arenas

    Premium High-fructose corn syrup Soft drink Coca-Cola

    • 1098 Words
    • 5 Pages
    Good Essays
Page 1 12 13 14 15 16 17 18 19 50