Cola Wars: PepsiCo Dr. Michelle Biavatti 13 de octubre de 2009 Omar Sandoval Piña 119084 Mikel Novella Salazar 116656 Marisol Perez Chow 118631 Jorge Villanueva Almanza 121027 Gerardo Rafael Nomara Parra 119176 Índice Resumen Ejecutivo………………………………………………………………………. 3 *Identificación de la industria……………*……………………………………………… 4 Análisis Externo General………………………..……………………………………… 4 Modelo de las Cinco Fuerzas de Porter……………………………………………… 6 Ciclo de vida de la industria
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to offer premium shelf space so they command lower prices. Convenience stores have to pay the highest prices. Vending is the segment that coca-cola is able to serve the buyer directly so it has the most profit. Substitutes: There are many different substitutes for the soft drink. These include beer‚ water‚ coffee‚ and juices. Coca-Cola and Pepsi were able to counter these substitutes through brand equity‚ advertising‚ and by making their products easily available to the consumer. They also
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Background Coca-Cola Coca-Cola was founded in 1886 by John Pemberton who was a civil war veteran and Atlanta pharmacist. Today‚ Coca-Cola company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ over 10 billion gallons‚ used to produce nearly 400 beverage brands. Also‚ Coca-Cola has been ranked the best value of brand name on the world for more than 10 years. Pepsi Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New
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Coke Is Better Than Pepsi Pepsi and Coca Cola have long been rivals in the marketing industry and two most recognizable names in soft drinks. Together they produce the #1 (Coca Cola)‚ #2 (Diet Coke) and #3 (Pepsi) soft drinks in the United States and each make tens of billions of dollars in profits every year. Since 1886‚ Coke has been going strong holding the award of "Best Soda Drink in the World." In 2011‚ Coke still beats Pepsi in sales and long-term taste tests. I totally agree because to
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The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties‚ especially Coca-Cola‚ and it’s useful to observe how it dealt with the different aspects‚ stating from the political environment of the Indian market and the trade barriers it faced‚ going through the market entry and penetration strategies considered
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Coca-Cola vs. PepsiCo: Financial Management Dr. Tressa Shavers Strayer University Coca-Cola vs. PepsiCo: Financial Management This paper will examine Coca-cola and PepsiCo financial ratios and profit for the year 2007 and 2008 using the liquidity measurement ratio‚ profitability indicator’s ratio‚ debt Ratio‚ Operating performance ratio‚ cash flow ratio‚ and investment valuation ratio. It will explain both company’s liabilities‚ and a few personal opinions that could better both Coca-Cola
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Many large corporations offer different pension programs as an income source for employees during their retirement years. The Coca Cola and Pepsi companies are two international competitors that have several products with different pension plans. These two companies are the most popular beverage brands in the nation and even their pension plans are comparatively different. It is highly important to properly administer these plans especially with the events that occur in the corporate finance world
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DAVID B. YOFFIE tC Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century‚ Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States‚ where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle‚” from 1975 to 1995 both Coke and Pepsi achieved average annual growth
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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coming out as a most profitable business. All the activities of cold drink market are revolving around three major competitors i.e. coke‚ Pepsi and cad buries. Out of these three‚ two coke and Pepsi have a face-to-face competition with unequal brands. Cold drink market is flourishing rapidly with a total market of 3000 crores from which Rs 1800 crores market is snatched by cola flavor and market
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