CSR Case Studies: Coca-Cola 1. Why did Coca-Cola Vietnam chose to work on water projects? Coca Cola is a beverage company‚ a major consumer of water resources‚ it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement‚ which said be a responsible citizen‚ and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR
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PRODUCT Coca Cola AGENCY/IGNITOR McCann India STORYLINE/CAMPAIGN HIGHLIGHTS TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes‚ taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt‚ Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth
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Introduction: 2 1.1 Objectives: 3 2 Manager of Marketing and Customer Service in the partnership Uzdrowisko Iwonicz S.A.: 3 2.1 Ideal model of manager: 4 2.2 Key responsibilities of Marketing and Consumer Service Manager: 5 2.3 Typical working day: 5 3 Marketing and Customer Service organization structure: 6 4 Key factors affecting good team work: 7 5 Conclusion: 7 6 Bibliography: 8 Balon Sandra sab39@aber.ac.uk Assignment Brief: ‘Interview with a Manager’ Introduction to Management
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Marketing Manager Job Description The Basic Responsibilities of a Marketing Manager What’s the marketing manager job description? Marketing management focuses on the practical application of various marketing techniques as well as effective management of the company’s marketing resources and activities. Keeping pace with today’s fast globalizing world‚ companies have crossed the boundaries of their native countries in order to expand their business and clientele across nations. This is done best
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1. Which of the following statements about common law is true? a) It is a wrongful act‚ damage‚ or injury done willfully. b) It is enacted by legislation c) It is found everywhere but is not backed by the EEOC d) It is based on a history of court decisions and customs. 2. Right to work laws allow states to: a) Establish emergency strike provision when a strike threatens public welfare b) Maintain a list of arbitrators to in contract settlement c) Pay less than federal minimum wages d)
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value. According to Interbrand‚ The Coca Cola Company is the most valued ($77‚839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion in 2012 and increased firm’s sales and brand recognition. 4. Most extensive beverage distribution channel. Coca Cola serves more than 200 countries and more
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As the Assistant to the HR manager‚ I would make a mandatory requirement that all incoming employees must complete a new program that was created by me with in their first 90 days. This program would be designed to ensure that our new talent understands the importance of working together. My program would include these three key principles of working together. The first principle would be on how to effectively communicate as a team. It is very important when working together as a team that all vital
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The most basic function that a manager is responsible for is to focus the people of the organization in performing work activities to accomplish desired goals. No matter the size of the organization‚ a manager is responsible for the planning and executing of the efforts of its team members in achieving the necessary objectives of its mission. There are four primary functions of managers known to many as POLC. These very important functions are planning‚ organizing‚ leading‚ and controlling. These
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Ciara Martinez March 3‚ 2014 Strategic Management Internationalizing the Cola Wars: The Battle for China and Asian Markets Coke was formulated in 1866 by John Pemberton‚ a pharmacist in Atlanta who sold it at drug store fountains as a “potion for mental and physical disorders.” Since then‚ it has grown and spread in the world as one of best Soft Drink in the world with an intense competition against Pepsi. It has started this competition in 1950s and continues until now. Coke is facing different
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3HRC - Understanding Organisations and the Role of Human Resources - Activity 2 The following report contains information on how Human Resources support the organisation‚ line managers and staff. Human resources can be seen as a medium between employee and employer to maintain that all policies and procedures are completed correctly and fairly. Looking after your workforce‚ but complying with business strategy to ensure business goals and objectives are achieved. During the time of your employment
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