Question 1 The concentration producing industry has one buyer and through its value chain. Instead‚ costs for advertising‚ promotion‚ market research‚ and bottler relations were significant. On the other hand‚ bottling industry is the mid-way player in the soft drink industry. There are two suppliers and one buyer involved in its value chain (Exhibit 1). Whether two industries are profitable depends on soft drink consumption‚ which had increased for more than 20 years and plateaued in the 1990s
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The CRM Value Chain Francis Buttle‚ PhD‚ FCIM Professor of Management MGSM Macquarie University Sydney NSW 2109 Australia Tel: 02 9850 8987 Fax: 02 9850 9019 Email: francis.buttle@mq.edu.au © Francis Buttle Not to be reproduced in whole or in part without permission 1 The meaning of those three letters‚ CRM‚ is hotly contested. For some‚ CRM is simply a bridge between marketing and IT: CRM is therefore an IT-enabled sales and service function. For others it’s little more than precisely
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Yin Dongfang (2014-27148) 1) Why‚ historically‚ has the soft drink industry been so profitable? According to Exhibit 3a‚ the operation profit margin of the two giants kept robust growing from ~10% in 1970s to ~20% in 2005. That probably resulted from two reasons: 1) net sales enjoyed robust growth; 2) COGS and other expenses cowered fast. Net sales enjoyed robust growth. According to Exhibit 1‚ consumption per capita increased by 3% per year lasting for 3 decades since 1970s‚ due to A. Increasing
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COMPANY OVERVIEW Coca-Cola‚ the world’s largest producer and marketer of nonalcoholic beverages claims a 10% market share worldwide selling about 500 million servings annually. On a worldwide scale‚ Coca-Cola divides and segments their operations into 5 different segments: • North America • Africa • Asia • Europe‚ Eurasia‚ and Middle East • Latin America As each segment is different‚ but equally important to their success‚ Coca-Cola’s largest driver comes from the Europe‚ Eurasia‚ and Middle
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Alternative solutions: 1. Coca Cola can start using healthy sweeteners like Stevia‚ Agava juice or honey. There is a growing trend of getting closer to nature all around the world. This is in accordance with lifestyle strategy: “Cola is good for you and makes you feel better”. This would make people realize that company cares about their health and way of living. Advantages: * trend of healthy living * lower price sensitivity of the market for healthy or bio food * relatively
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service restaurant industry in terms of market share and brand value. Committed in quality‚ service‚ cleanliness‚ and value‚ McDonald’s must deliver its product to consumers with consistency and efficiency. This report will explore how McDonald’s corporation maintains its operational excellence through support from integration of sophisticated technologies. It suggests that to be able to apply technology in organization‚ value chain process must be defined and by then‚ information technology can
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Value Chain as Competitive Advantage Unit 3 Assignment Katherine Moore GB570 Managing the Value Chain Jerry Haenisch‚ PhD. Kaplan University December 27‚ 2012 Value Chain as Competitive Advantage Industries have in the earlier years concentrated on enhancing the supply chain activities in search of creating value. Nonetheless‚ optimizing these activities‚ only can lead to operative proficiency and not structural effectiveness. Contritely‚ when an organization‚ focus on growing
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PORTER ’S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production‚ may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receiving
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Value-Chain A value chain is an activity path through an organization and can be a very helpful tool for understanding the difference between two organisations that appear to be functioning in similar ways in the same sector. This is because organisations can construct their value chains in very different ways. A different design of the value chain‚ by which we mean a different activity path through the organisation‚ might simply indicate a different way of doing things‚ or it might generate notable
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