everyday-low-price policies‚ and designing more effective sales promotions. arketers and academics often view the reliance on sales promotions‚ especially monetary promotions‚ as a suboptimal consequence of price competition caused by myopic management (Buzzell‚ Quelch‚ and Salmon 1990). These critics argue that‚ in the short run‚ the proliferation of monetary promotions erodes their capacity to rent market share‚ which explains why so many are unprofitable (Abraham and Lodish 1990; Kahn and McAlister 1997)
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Bibliography: MA. 1994. 1994 American Management Association survey on downsizing and assistance to displacedworkers. New York: American Management Association.Baker‚ W Colby‚ M. E. 1990. Environmental management in development:The evolution of paradigms. WashingtonDC: World Bank. November11‚ 2004. Kumar‚ V.‚ & Luo‚ M. 2006.Linking an individual’s brandvalue to the customer lifetime value: Anintegrated framework. American
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UNITED STATES DISTRICT COURT EASTERN DISTRICT OF LOUISIANA ROY FERRAND‚ LUTHER SCOTT‚ JR.‚ CIVIL ACTION NO. 2:11-cv-00926 and LOUISIANA STATE CONFERENCE LMA – JCW OF THE NAACP‚ for themselves and all other persons similarly situated v. TOM SCHEDLER‚ in his official capacity as the Louisiana Secretary of State‚ RUTH JOHNSON‚ in her official capacity as Secretary of the Louisiana Department of Children & Family Services‚ and BRUCE D. GREENSTEIN‚ in his official capacity
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Public Relations Review 39 (2013) 111–123 Contents lists available at SciVerse ScienceDirect Public Relations Review The Israeli Mossad and the media: Historical and theoretical perspectives Clila Magen ∗ School of Communication‚ Center for International Communication‚ Bar-Ilan University‚ Ramat-Gan 52900‚ Israel a r t i c l e i n f o a b s t r a c t This essay presents for the first time an integrated and comprehensive historical analysis of the relationship between the external
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The Qualitative Report Volume 10 Number 4 December 2005 758-770 http://www.nova.edu/ssss/QR/QR10-4/krauss.pdf Research Paradigms and Meaning Making: A Primer Steven Eric Krauss Universiti Putra‚ Selangor‚ D.E.‚ Malaysia An introduction and explanation of the epistemological differences of quantitative and qualitative research paradigms is first provided‚ followed by an overview of the realist philosophical paradigm‚ which attempts to accommodate the two. From this foundational discussion
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Western Ghats From Wikipedia‚ the free encyclopedia "Sahyadri" redirects here. For other uses‚ see Sahyadri (disambiguation). Western Ghats Sahyadri Mountains The Western Ghats lie roughly parallel to the west coast of India Highest point Peak Anamudi (Eravikulam) Elevation 2‚695 m (8‚842 ft) Coordinates 10°10′N 77°04′ECoordinates: 10°10′N 77°04′E Dimensions Width 100 km (62 mi) E–W Area 160‚000 km2 (62‚000 sq mi) Geography Country India States List[show] Settlements Ooty
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(2000)‚ “Validation of a MultiDimensional Measure of Strategic Development Process”‚ BJM‚ 2(22)‚ pp.151-162. Burns‚ P. (1994) Growth in the 1990s: winner and losers‚ Special Report 12‚ 31 European Enterprise Centre‚ Cranfield School of Management‚ UK. Buzzell‚ R. D. and Gale‚ B. T. (1987)‚ The PIMS Principles: Linking Strategy to Performance‚ New York: Free Press. Caulkin‚ S‚ (2005)‚ “Escape from the budget straightjackets”‚ Management Today‚ January‚ pp.47-49. Greenley‚ G. (1984) “An exposition into empirical
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Empirical Generalizations in Marketing‚ 14 (3‚ Part 2 of 2)‚ G222–G236. Brown‚ J. R.‚ & Dant‚ R. P. (2009). The theoretical domains of retailing research: a retrospective. Journal of Retailing‚ 85(2)‚ 113–128. J. of the Acad. Mark. Sci. (2010) 38:119–140 Buzzell‚ R. D.‚ & Gale‚ B. T. (1987). The PIMS principles: Linking strategy to performance. New York: The Free Press. Carpenter‚ G. S.‚ & Nakamoto‚ K. (1989). Consumer preference formation and pioneering advantage (pp. 285–298). XXVI: Journal of Marketing
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Abstract Wal-Mart was founded in 1962 by Sam Walton in Rodgers Arkansas. Over the years‚ the chain stores have not only grown to be the leading retail shops in the U.S. but the world at large. According to Porter’s Cost Leadership Strategy approach‚ the only way a company will be successful using this strategy is if it is able to operate at a lower cost than its competitors. Wal-Mart has proven this theory because it has been successful by lowering its operating costs at all the chain levels and
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SUPPLEMENT TO CHAPTER EIGHT THE TRANSPORTATION MODEL LEARNING OBJECTIVES After completing this supplement you should be able to: 1. Describe the nature of a transportation problem. 2. Solve transportation problems manually and interpret the results. SUPPLEMENT OUTLINE Introduction Obtaining an Initial Solution The Intuitive Lowest-Cost Approach Testing for Optimality Evaluating Empty Cells: The Stepping-Stone Method Evaluating Empty Cells: The MODI Method Obtaining an Improved Solution
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