Contents Introduction 3 1 Madonna 21 2 Laura Ashley Holdings plc: The Battle for Survival 26 3 The US Airline Industry in 2002 33 4 DaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc.‚ May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson‚ Inc.‚ January 2001 77 9 Online Broking Strategies: Merrill Lynch‚ Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner
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THE IMPACT OF SOCIAL MEDIA ON MARKETING STRATEGY Richard Fullerton Dissertation submitted to Oxford Brookes University for the partial fulfilment of the requirement for the degree of MASTER OF SCIENCE IN E-MARKETING. February 2011 DECLARATION This dissertation is a product of my own work and is the result of nothing done in collaboration. I consent to the University’s free use including online reproduction‚ including electronically‚ and including adaptation for teaching and educational activities
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STRATEGY SAFARI A GUIDED TOURTHROUGH THE WILDS OF STRATEGIC MANAGEMENT HENRY MINTZBERG BRUCE AHLSTRAND JOSEPH LAMPEL T H E FREE PRESS NEW YORK >aJ&aiz. u.frmiu/i «...* „.;i••/ . • . . >•.»•.. . .. •..•••.-.••a/itiktSii^i THE FREE PRESS A Division of Simon & Schuster Inc. 1230 Avenue of the Americas New York‚ NY 10020 Copyright © 1998 by Henry Mintzberg‚ Ltd.‚ Bruce Ahlstrand‚ and Joseph Lampel All rights reserved‚ including the right of reproduction in whole or in part in any form. THE
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Revealing the Corporation “Managing and communicating about corporate brands‚ building corporate identity‚ and protecting corporate reputation are vital issues in the boardrooms of entities global and local‚ large and small‚ corporate and non-profit. Revealing the Corporation treats the highly salient realm of corporate branding‚ identity‚ image‚ and reputation. Balmer and Greyser explain the roots of the territory‚ gather decades of wisdom about it‚ and interpret its significance and applicability
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POLYMER DATA HANDBOOK *Home *Browse/Search Contents *Browse by Polymer Class *Browse the Index *Online help Copyright © 1999 by Oxford University Press‚ Inc. EDITED BY JAMES E. MARK‚ UNIVERSITY OF CINCINNATI PUBLISHED BY OXFORD UNIVERSITY PRESS The online version of the Polymer Data Handbook includes key data on over two hundred polymers. Please note that entries are presented as PDF files and can only be read using Adobe Acrobat Reader Version 3. If you do not have the freeware reader‚
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This page intentionally left blank A HISTORY OF FEMINIST LITERARY CRITICISM Feminism has transformed the academic study of literature‚ fundamentally altering the canon of what is taught and setting new agendas for literary analysis. In this authoritative history of feminist literary criticism‚ leading scholars chart the development of the practice from the Middle Ages to the present. The first section of the book explores protofeminist thought from the Middle Ages onwards‚ and analyses the
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CROSSING THE CHASM. Copyright © 1991 by Geoffrey A. Moore. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees‚ you have been granted the non-exclusive‚ non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced‚ transmitted‚ downloaded‚ decompiled‚ reverse engineered‚ or stored in or introduced into any information storage and retrieval system‚ in any form or by any means‚ whether
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TECHNICAL ANALYSIS ~~E FINANCIAL MARKETS A COMPREHENSIVE GUIDE TO TRADING METHODS AND APPLICATIONS 1ECHNICAL ANALYSIS ~~ FINANCIAL MARKETS A COMPREHENSIVE GUIDE TO TRADING METHODS AND APPLICATIONS JOHN J. MURPHY NEW YORK INSTITUTE OF FINANCE Library of Congress Cataloging in Publication Data Murphy‚ John J.‚ [date] Technical analysis of the financial markets I John J. Murphy. p. em. Rev. ed. of: Technical analysis of the futures markets. c1986. Includes bibliographical references
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This Page Intentionally Left Blank How Values Shape Human Progress LAWRENCE E. HARRISON SAMUEL P. H U N T I N G T O N Editors A Member of the Perseus Books Group Copyright 0 2000 by Lawrence E. Harrison and Samuel P. Huntington Published by Basic Books‚ A Member of the Perseus BooksGroup All rights reserved. Printed in the United States of America. No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied
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Title Page A REFUTATION OF ROBERT D. KAPLAN’S THESIS‚ AS PROPOSED IN THE 1994 ARTICLE “THE COMING ANARCHY‚” USING THE ARGUMENT THAT HIS EXTRAPOLATIONS OF THE EVENTS IN WEST AFRICA BEING AN INDICATOR OF THE FUTURE STATE OF THE WORLD ARE ERRONEOUS A Thesis Submitted to the American Graduate School Of International Relations and Diplomacy In Partial Fulfillment of the Requirements For the Degree of Master of Arts By Omar Bandar‚ A.A.‚ B.S. __________ Douglas A. Yates‚ Advisor
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