Answers 1 There are several factors that have enabled Mountain Man Brewing Company (MMBC) to create a strong brand and set itself at par with its competitors. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Mountain Man brewery carries a legacy in a mature business. Recent survey in West Virginia with a 67% response rate rated Mountain Man Lager as the “Best Known Regional Beer” 70% consumed at home Mountain Lager won “Best Beer in West Virginia” for the 8th straight
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1. What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a leader among local brewers in the East Central region‚ being one of the four regional breweries still operational in West Virginia. MMBC brews only one type of beer – the Mountain Man Lager‚ a dark bitter tasting beer. Target market for the product is middle aged men from the blue collared
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What is the ad campaign of Mountain Dew that created awareness to its consumers? What is the impact of the Mountain Dew Ad campaign to its prospective customers? How did Pepsi Cola Company respond to the growing threat of non-carbonated soft drinks‚ especially energy drinks and tea? ANSWERS: In 1992‚ senior management at PepsiCo sensed an opportunity to increase business on Diet Mountain Dew. Diet Mountain {draw:frame} Dew’s distribution was limited mostly
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A4 AP English 11 29 August 2013 In Cold Blood In the literary world‚ the concept of using a silent narrator is complex. The novel In Cold Blood was the first nonfiction novel published in an era of journalism. Capote gained many fans and critics. Truman Capote‚ in his nonfiction novel In Cold Blood effectively uses a silent narrator to influence the reader’s opinions of characters based off of actions and words‚ but as the novel continues Capote begins to reveal his true opinions and thoughts
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To: Mr. Zachary Evans From: Joseph Mirola‚ Head of Claims Dept Date: Sept 9 2013 Subject: Those are why you should maintain the fitness center Dear Mr. Evans As discussed in our meeting last week‚ I understand that you have some reasons to close the fitness center (FC). As a regular user‚ I was greatly benefited from using the fitness center. During the past 8 months‚ I have instituted a new program to encourage the use of the center and have seen great benefits. I will present
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To take the perspective of the traditionalist historian in placing the blame of origin of the Cold War solely upon the Soviet Union is orthodox and somewhat reasonable if only one frame‚ out of the context of long decades of conflict‚ is examined. But before critics quickly sway to the extreme of siding with US Naval War historian Eugene V Rostow in claiming‚ "The cold war was caused by the USSR’s ’imperial appetite’"‚ it is crucial to understand why revisionists like the celebrated William A. Williams
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1. What are the critical success factors for MMBC? What are its competitive advantages? Ans. The critical factors for the success of Mountain Man Brewing Company (MMBC) are: * Brand awareness among blue collar customers * The quality in terms of smoothness‚ percentage of water content‚ drinkability (distinctly bitter flavour‚ higher than average alcohol content) which created a unique brand equity * Branding activities done by MMBC such as establishing an independent sales force to
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The Cold War was a time of distinct beliefs and intimidating behaviors. It all started when Soviet Union wanted to build a new communist society and spread communist ideology to other parts of the world. The opposition between the U.S and the Soviet Union lasted more than 50 years. Ethical‚ political‚ and economic factors drove to a war of major conflicts. Moreover‚ the U.S and Soviet Union’s differences in understanding policies such as the Cuban missile case‚ were just some of the conflicts that
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JOSHI Department of Government‚ Harvard University‚ Cambridge‚ Massachusetts‚ USA Downloaded by [Harvard College] at 13:28 22 July 2013 ABSTRACT For six years‚ India has sought to implement an army doctrine for limited war‚ ‘Cold Start’‚ intended to enable a Cold War era force optimised for massive offensives to operate under the nuclear threshold. This article asks whether that is presently feasible‚ and answers in the negative. Doctrinal change has floundered on five sets of obstacles‚ many
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Provision stores and grocers Supermarkets These two categories will be considered Hypermarkets Examples of local supermarkets NTUC FairPrice Cold Storage Shop n Save Giant Sheng Siong an OLIGOPOLY Oligopolies have: A few dominant firms High barriers to entry Homogeneous/Differentiated products Mutual interdependence analysis and evaluation analysis and evaluation Is the supermarket industry really an oligopoly? NUMBER and SIZE of firms: big or small? BARRIERS to entry: high‚ low‚ or
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