* Department stores: Myer and David Jones are examples. They sell a large range of products * Discount variety stores: K mart‚ Target‚ Big W is examples. Basic customer service. * Supermarkets: They sell food items. Examples are Woolworths‚ Aldi‚ and Coles * Internet shopping Buying locally‚ regionally‚ interstate‚ and globally * Locally: Local store will be used by consumers who live nearby. People travelling to and from school or work often shop here. * Regionally: Westfield
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Lecture 2 Market-Based Assets and Company Value ... linking brand-building activity with financial outcomes 1 The traditional role of marketing Role of marketing is to stimulate demand Achieve revenue and profit objectives The object of marketing actions is customers / distribution channels therefore‚ marketing activity is an expense 2 Emerging view Customers and distribution channels not simply objects to be sold things They are assets to be cultivated Marketing is not just an expense‚ it is
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12 SHORT-TERM CAPACITY PLANNING 13 CAPACITY-PLANNING TECHNIQUES 13 Capacity Planning with Coca-Cola Fortune 14 Quality 15 What is quality? 15 Coca Cola view on Quality 16 Woolworths view on Quality 17 WQA Standard 17 Conditions of Supply 18 Personnel 19 Coca-Cola’s view on Personnel 20 Woolworths view on Personnel 23 Inventory 24 Flow‚ Inventory and Time 25 The Inventory Level 25 Variability‚ Uncertainty and Complexity 25 Inventory situation at Joa’s Trading Shop 25
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This auto-ethnography will examine my personal experiences working in various roles within the Australian corporation‚ Woolworths‚ over the course of the last five years; focusing primarily on the similarities and differences I’ve been witness to within different divisions of the company. My aim is to provide an insider’s perspective that outlines the culture of the company by examining its’ structure‚ purpose‚ values and practices. Using my own observations I will look at individual roles‚ training
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Franklin McCain‚ Ezell Blair‚ Jr.‚ and David Richmond were all freshman at North Carolina Agricultural and Technical State University. On February 1‚ 1960‚ around 4:30‚ these four young men went and sat at the lunch counter that was located inside the Woolworth store. They first went into the store and bought some toothpaste and other items from the desegregated counter with no problems. Then‚ they went to the segregated lunch counter‚ at the same store‚ and were refused service. The lunch counter staff
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Summary The retail sector has a major role in the growth of the Australian economy and is the barometer of the economic health of Australia ’s future growth prospects. When the economy is thriving so does the retail industry within an economy – thus‚ the level of demand within the retail industry has a significant impact on other industries as the money within the retail industry goes in a circle complementing the growth of the other industries. The performance of the retail industry is a strong
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Overview of business report writing for Business Studies Because it so closely mirrors the real commercial world‚ business actually has a language of its own. The language of business is known either as the report format or as report style writing. In this tutorial the two terms are used interchangeably. In most cases your Business Studies teachers will prefer that you use report style writing for your assignments instead of the more familiar "essay style" of writing that you have become so accustomed
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QUESTION 1 1. Porter’s Five Forces Model Porter’s Five Forces Model focuses on the forces that shape competition within an industry. These forces are namely; Risk of Entry by potential competitors‚ Rivalry amongst established companies‚ Bargaining power of buyers‚ bargaining power of suppliers‚ Substitute products and Competitors. A strong competitive force can be regarded as a threat as it decreases profits while a weak competitive force can be regarded as an opportunity as it allows companies
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Gascoyne Gold case study 1. Outline how Porter’s value chain has been used by Gascoyne Gold and the advantages that have resulted from its implementation. Porter`s value chain model looks at the primary and secondary activities with in the internal environment of an organization. From the case study it is shown that Gascoyne Gold has used porter`s value chain to reduce costs and to increase customer satisfaction. Primary activities: * Inbound logistics: It includes all the activities
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| | | | | | | | BS122 PRINCIPLES OF MARKETING SCHOOL OF BUSINESS. UNIVERSITY OF NOTRE DAME. SYDNEY CAMPUS LECTURER: BRAND NAME: DATE OF SUBMISSION: TEAM MEMBERS: Student id and full name 1.0 Executive Summary 2.0 Contents Page 1. Introduction 2. Objectives 3. Segmentation‚ Target Market Selection and Positioning Statement 4. Product Strategy 5. Pricing Strategy 6. Place Strategy 7. Promotion Strategy 8. Action Plan 9. Control Plan 10. Conclusion
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