IMC – STAGE 1 – KNOWING YOUR AUDIENCE Our Marketing Agency‚ Outsmart‚ has been approached by Coles to develop an Integrated Communications Campaign to launch their new product range called “Coles Premium Jewellery.” Our first step is to identify and analyse the selected Target Audience for this campaign. TARGET AUDIENCE Following extensive research‚ we decided to select a broad target audience based on the criteria’s of location‚ age and income. Our target audience is women aged 35 to 50 years
Premium Household income in the United States Advertising
Write a short paragraph about your students’ reading fluency. Where are their strength and weakness? What have you done in the past to support students who are not yet fluent in their reading? Reading fluency is defined by the National Assessment of Educational Progress (NAEP) as: "the ease or ’naturalness’ of reading‚" including how a reader (i) groups or phrases words as revealed through intonation‚ stress‚ and pauses; (ii) adheres to the writer’s syntax; and (iii) expresses oneself in feeling
Free Reading Reading comprehension Meaning of life
stores nationally‚ Myer is the market leader in the Australian large retailer industry. They are continually transforming to better serve their customers‚ by tailoring their services for their rapidly changing needs (Myer‚ 2002). Today Myer is a Coles Myer Ltd company‚ therefore there are
Premium Department store Retailing Marketing
For its entire history‚ America has dealt with the influx of immigrants from all over the world. David Cole‚ a professor at Georgetown University Law Center and volunteer staff attorney for the Center for Constitutional Rights‚ proves that immigration is more beneficial than some Americans believe it to be. In Cole’s essay titled‚ “Five Myths about Immigration‚” he debunks the common stereotypes about immigrants and embraces the facts. These common stereotypes about immigrants are often fueled by
Premium United States Immigration to the United States European Union
Title: Ratio analysis of 2-year financial statements: Woolworths Limited Assignment Topic Evaluate the performance of a company through critical analysis of its published financial statements over the two latest years‚ as follows: Locate‚ extract and analyse data from the published financial statements to provide a comprehensive analysis of a company’s operations and performance; Structure an argument about performance based on the analysis of five aspects of performance evaluation: Profitability
Premium Financial ratio Financial ratios Balance sheet
Chapter - I Introduction of the study 1.1 Introduction The management of any firm is interested in knowing the strengths and weakness of the firms. They would like to spot out the financial weakness of the firm to take suitable corrective actions. The future plans of the firms should be laid down in view of the firm should be laid down in view of the firm’s financial analysis is the starting point for making plans before using any sophisticated forecasting and planning procedures. The
Premium Balance sheet Financial ratios Financial ratio
As Oliver Wendel Holmes quoted‚ “When we want to know what is going on today or want to make sure what will happen tomorrow‚ I will look back the past.” We can find out the process of development from this sphere to nowadays in a deep-going way by reviewing organizational behavior history which has gone through Classical School of Management‚ Behavioral School of Management and Human Relations School of Management. Organizations can be viewed as two or more people coordinate and combine in use
Premium Management Organization
“Love Yourz” by Jermaine Lamar Cole also known as J. Cole‚ debuted on his platinum selling album Forest Hills Drive. It was one of many number one songs on the hip-hop and R&B charts in 2014. Artist J. Cole created this album as a personal tour throughout his life up until he became famous. With the list of thirteen songs in chronological order‚ “Love Yourz” is number 12. This song hit the number one charts due to the motivational message it sent out to listeners. “Love Yourz” is a positive‚ persuasive
Premium Social class Middle class Social status
As the German-born theoretical physicist Albert Einstein once said‚ “Weakness of attitude becomes weakness of character.” In Laura Hillenbrand’s nonfiction book Unbroken‚ the determined Louis Zamperini personified Einstein’s words when‚ against all odds‚ he survived his World War II bomber crashing into the salty Pacific‚ voyaging over 2‚000 miles on the plane’s safety raft. Determined to survive and find a way to get his war buddy’s home safely‚ Louie never gave up hope. In the beginning of
Premium World War II Prisoner of war
first arrived here they were slaves and treated like dirt. Now days they are treated equally and have the same rights as everyone else. African American scientists and inventors have impacted my life in so many amazing ways. There’s Mark Dean‚ Rebecca Cole‚ and the famous George Washington Carver. To begin with‚ Mark Dean invented the first one gigahertz computer processor chip and a device that enabled computer components to communicate with each other rapidly. This made personal computers fast
Premium African American Race Southern United States