IMC – STAGE 1 – KNOWING YOUR AUDIENCE Our Marketing Agency‚ Outsmart‚ has been approached by Coles to develop an Integrated Communications Campaign to launch their new product range called “Coles Premium Jewellery.” Our first step is to identify and analyse the selected Target Audience for this campaign. TARGET AUDIENCE Following extensive research‚ we decided to select a broad target audience based on the criteria’s of location‚ age and income. Our target audience is women aged 35 to 50 years
Premium Household income in the United States Advertising
Strategy Definition The process of strategy definition would involve the generation‚ evaluation and eventual selection of options. When evaluating the different available options‚ different aspects such as prioritizing e-business channels‚ the form of required restructuring‚ the business and revenue model‚ marketplace restructuring‚ market and product development strategy as well as positioning and differentiation strategy‚ among other parameters should be decided on. E-business priorities Much
Premium Marketing Customer service Electronic commerce
Apple Inc. A 30 year business strategy A response to Harvard Business School Case Study 9-708-480 Apple Inc.‚ 2008 Abstract Apple’s fundamental business model has not changed since it first began business in the late 1980’s. While being a leader in innovation‚ Apple has consistently produced proprietary hardware and software‚ eventually leading to a loss of market share in any particular market they have ventured into. Even though it has learned from some mistakes‚ Apple’s actions in the
Premium Apple Inc. Steve Jobs Macintosh
Moolaadé Essay Seven years ago‚ a woman and a mother refused to subject her only daughter to be under the atrocious practice of female circumcision. Moolaadé is the story of this woman‚ Collé Ardo‚ a seditious and strong-minded second wife of Ciré in a small secluded African village who single-handedly refused to allow five girls to suffer through the customary Salindé ceremony. She was in opposition with the practice of genital mutilation due to her personal experiences and she didn’t want others
Premium Woman Female genital cutting Female
Thomas Cole’s piece titled The Voyage of Life: Youth is part of a four-part series that traces the journey of an archetypal hero along the "River of Life." This piece was made in 1842 and is currently located in The National Gallery of Art in Washington‚ DC. The piece is oil on canvas‚ and it is hanging on the wall with the remaining four stages of human life; childhood‚ manhood‚ and old age. Thomas Cole’s oil painting process started with a thin and even application of an additional ground to the
Premium Romanticism United States Samuel Taylor Coleridge
Sustainable Strategy Management Report 1 – Environmental Audit Thorntons Leyi Shen 4490029 Contents 1. Abstract 2. Introduction 3. External Business Environment 3.1 PESTEL Analysis of chocolate industry 3.2 Porter’s Five Forces 3.3 Industry life cycle analysis 3.4 S.W.O.T analysis (Opportunities and Threats) 4. Internal Business Environment 4.1 Internal capabilities: resources and competences 4.2 S.W.O.T analysis (Strengths and Weaknesses) 5. Conclusion 6. References
Premium Strategic management Chocolate Porter five forces analysis
Apple’s Mobile Future: Corporate and Business Strategy June 16th‚ 2010 For my final undergraduate business paper‚ I wrote an analysis of Apple as it transforms into a mobile company. I am posting it here in its entirety (except for financial exhibits) below. Especially since they released the iPhone in 2007‚ Apple has been spectacularly successful. In 2009‚ sales totaled more than $36 billion‚ compared to just $5.3 billion in 2001‚ and their market capitalization is nearing Microsoft’s. This
Premium Apple Inc. Smartphone Mac OS X
Outsourcing A Good U.S. Business Strategy? In order to give an answer to this week journal question‚ first I would like to define what outsourcing really is. According to the business dictionary‚ outsourcing is contracting or subcontracting of noncore activities to free up cash‚ personnel‚ time‚ and facilities for activities in which a company holds competitive advantage. Based on this definition‚ now we can concentrate on answering the question either it is good or bad business strategy for the U.S..
Premium Outsourcing United States Management
MSc Biotechnology‚ Bioprocessing & Business Management 2014/15 Module name and number IB9U4Business strategy Assignment title Student Number 1453770 Word Count 2991 Contents 1. Introduction of JDB Company 3 2. Status analysis 5 3. External environment analysis of JDB(PEST Analysis) 6 3.1. Political 6 3.2. Economic 7 3.3. Social 9 3.4. Technological 10 4. Porter five forces 11 4.1. Among existing competitors 11 4.2. Threat of new enterants 11 4.3. Threat of substitutes
Premium Tea Strategic management Coffee
International Business: The New Realities‚ Global Edition‚ 3e (Cavusgil) Chapter 12 Strategy and Organization in the International Firm 1) Firms that want to become globally competitive must seek simultaneously three strategic objectives—efficiency‚ flexibility‚ and learning. Answer: TRUE Difficulty: Easy Skill: Concept Objective: 12-1 AACSB: Dynamics of the global economy 2) Efficiency refers to emphasizing consensus-based decision making and problem solving‚ in which managers readily share
Premium Organizational structure International trade Globalization