Outcome 2.1 Show macro and micro environmental factors which Influence marketing decisions -Gatorade is not PepsiCo official product in Vietnam but it isn’t produced in Vietnam ‚ it was imported from foreign country so the price of the product is higher and isn’t really suitable for Vietnam average income. There are two main environment elements which affect the price of the Gatorade: Micro environment -Competitors: There are many other products to choose in the soft drink market include
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Cost-based pricing is the simplest pricing strategy. Using this strategy price is set by adding some mark-up to the cost of the product. This strategy works if firm’s prices are not too high as compared to the competition. (Kotler P. ‚ Armstrong‚ Saunders‚ & Wong‚ 2005) Another cost-oriented pricing strategy is Break-even Pricing. Firms determine the price at which they can recover manufacturing and marketing cost‚ or make targeted profit. (Nagle & Hogan‚ 2006) Competition-based Pricing is when
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Case Example Delhi Metro Case Problem • MD of Delhi Metro worried as Projected revenues were Rs 674.5 million below the projected costs for next year • Rs 200 million promise from State • A shortfall of Rs 474.5 million • Another possible source of fund – City funds Delhi‚ Noida and Gurgaon- But unlikely due to problems in city Budget • How to solve his pending budget crisis? Case Problem (continue………) • Mr. Sreedharan glanced through a Business magazine while his thoughts travel in the
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01DEFINE AND EXPLAIN A RANGE OF CORE ECO TERMS AND CONEPTS INCLUDING ECONOMIC SURPLUS OPP COST AND SUNK COST DEFINE AND EXPLAIN A RANGE OF CORE ECO TERMS AND CONEPTS INCLUDING ECONOMIC SURPLUS OPP COST AND SUNK COST CHAPTER !: THINKING LIKE AN ECONOMIST Scarcity principal: due to limited resources to satisfy unlimited wants‚ trade offs occur in terms of having more of one good and less of another Economic decision: any decision when securing something of value means going without something
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Cole Porter Some of the cleverest‚ funniest‚ and most romantic songs ever written came from the pen of Cole Porter. He was unmatched as a tunesmith‚ and his Broadway musicals from “Kiss Me Kate” and “Anything Goes” to “Silk Stockings” and “Can Can” set the standards of style which today’s composers and lyricists aspire. Born in Peru‚ Indiana in 1891‚ Porter studied music from an early age‚ and began composing as a teenager. Cole Porter’s name derives from the surnames of his parents‚ Kate Cole
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Thomas Cole‚ The Oxbow Usually when I flip through my art book I come across many beautiful pieces‚ but when my eyes landed on Thomas Cole’s painting I was blown away. The first thing I did when I came across it was touch the paper because you would believe that you can feel the leaves by the way they are painted‚ and don’t get me started on the values of green that he used to make the piece one harmonious view of nature. I love everything about this landscape piece because it tells a story and the
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Conclusion The amount of Vitamin C concentration in 20.00mL of Coles Multivitamin juice when titrated against a 0.0048M of iodine solution was 47.85792mg/100mL. This result was much higher than the expected 10mg/100mL as presented on the label of the bottle. These inaccuracies may have been due to difficulty reading the burette‚ and troubles when identifying the endpoint which would have caused the results to be larger than expected. It was very difficult to read the burette (as pictured
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Christopher Martin ‘Micro-finance programmes are aimed at reducing poverty. What ethical challenges are raised by the operation of micro-finance and which ethical theory can best be applied to assess how Grameen Bank addresses these challenges?’ Introduction: The essay seeks to examine the ethical issues raised by the operation of microfinance. In the first section‚ an overview will be offered. In the second
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Cole Harlick is my name and this is my story. My dog and I went for a walk to the park on January eighteen‚ two thousand and five. It was a bad day to go one a walk‚ I guess. One minute it is perfect then all of a sudden the sky turned black‚ the wind came‚ and it started to rain. We both got scared and my dog fluffy started to bark. We started pacing through the rain to my house to go in the basement. We were a block away from are house when lightning started to strike on the ground. When we got
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finding proper information that may help me more to do better. The data on rural finances are not available in organized manner. Many firms render rural finances through improper distribution channel and don’t maintain database. Micro Finance A type of banking service that is provided to unemployed or low-income individuals or groups who would otherwise have no other means of gaining financial services. Ultimately‚ the goal of microfinance is to give low income people an opportunity
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