bargains for the basic necessities required to run a household. If this holds true to the working population then this will hold true even more to the student population in Australia who perhaps only have a part time job and live on a fixed budget. Market analysis: The student population contributes a lot to the economy of Australia. In 2008‚ the total tertiary student community in Melbourne was around 208‚800 people and international tertiary student population numbering was at least 28‚150 (Melbourne
Premium Target market Target audience Advertising
from current sources. While generating this revenue‚ costs need to be allocated at an optimal level as well. D.A. Garden Supplies has the potential to differentiate itself in many ways and go in many different directions‚ so understanding the key target markets will be very important as well as establishing a clear vision as to which direction the business should head to in the future. Background David and his wife‚ Alison‚ have been in the garden supply and nursery business for the last 13 years
Premium Target market Revenue Target
business and pleasure customers - Locality‚ central location (business districts) - Highly trained - Consistent level of standards - Contract arrangements as well as good incentives resulted in low staff turnover - Correct (moderate) pricing - Target audience (middle income) - Optimised space utilisation - Successful advertising strategy Compare operating ratios with a typical restaurant (refer to exhibit 1) Item Benihana (%) Typical service restaurant (%) Comment Food cost 30 38
Premium Target market Restaurant Management
Target Audience Are you trying to join the market or creating your own business? One of the most important factors when joining the market is the target audiences. With the current state of the economy‚ having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a reliable audience. What exactly is a target audience? Target audience is‚ in marketing and advertising the primary
Premium Target market Target audience Advertising
LSM segments offer the highest volume of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer. Q10 Answer LSM 4 TO 6‚ I would target Transitional and middle LSM segments as as they have the heaviest users. Q10] Which LSM segments offer the highest incidence of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer. Q10] Answer Upper middle B to Elite‚ LSM 6 to 10‚ has higher incidence. Q11] Using
Premium Energy drink Target market Drink
characteristics or behaviour. Market segments exist within feckly market. As a marketer‚ they have to try to different segmentation variables‚ alone and in combination to find out the best and most meaningful way to identify and analyze the market structure so it is more easily for marketer to achieve in business market ( Kotler. P et al.2006‚ 218 ). A seller will create a separate marketing program for each buyer as classifying according to their personal preference. Market segmentation comes before
Premium Marketing Psychographic Breakfast cereal
Student_______asdfsdfsdf_________ Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________ CRICOS (Perth - 00301J) (Sydney - 02637B) TABLE OF CONTENTS Situation Analysis/Target Market Identification Report for Ford Falcon Ute. ................................................ 3 1.0 Situation Analysis/Current Marketing Mix .......................................................................................................
Premium Vehicle Automobile Target audience
M1 – Explain methods used to identify the target market for the proposed business Learners need to demonstrate their understanding of the methods used to identify the target market for the proposed business. This will require them to consider a range of methods that could actually be used and to provide reasons for their choice. Market research will almost certainly be included but learners need to explain why. Other methods may prove more challenging but the selection and justification should contribute
Premium Marketing Target market Research
4) Target Segment 5) Target Motivation: (We still don’t know the best target) Any business’ goal is to satisfy its customers wants and needs‚ in this area‚ the customers’ needs differs from a segment to another‚ as for the adults the key that motivates them is the competition as they will be able to participate in different cross fit events (fit festival)‚ as for the athletes their goal is to maintain their fitness abilities and the housewife they are worry about a safe place to leave their children
Premium Marketing Motivation Management
on the self. It whitens teeth faster and better than any other leading toothpaste. This ad will be advertising both the gel and paste. II. This ad will appeal to the boys section of this target audience. They are boys from ages 12 to 18. We are targeting the boys for this ad because it is half of our target audience. III. This ad will be emphasizing the whitening power of the toothpaste because a lot of boys use toothpaste because it whitens their teeth. IV. It uses humor which all the surveyors
Premium Target market Boy Magazine