After spending ten days in Haiti‚ I came to realize how spoiled and easy life is for me. Seeing the Haitian people’s daily work and living conditions really has had an impact on how I view various situations. Adaptation is a part of human nature. People in the United States have adapted to various diseases and their way of life‚ just like the people of Haiti adapt to different diseases and their ways of life. Disease and poverty still control Haiti and those who live in it‚ unlike those of us living
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Summarize the standardization/customization debate in global marketing * Identify factors which promote standardization * Identify factors which promote customization * To what extent are consumers buying habits converging? * Illustrate your answer with examples of markets and brands based on your own research * Give full citation of sources in Harvard format ____________________________________________________________ _____________________ Standardization: Achieving
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10 marks for analyzing the company’s financial situation. Profitability Analysis We will access to different aspect of return on investment. Firstly‚ return on assets of 17% in Colgate implies that a $1 asset investment generates 17 cents of annual earnings before subtracting after-tax interest. Secondly‚ return on common equity shows 99.73% which means that it earns 99.73 cents annually for each $1 of equity investment. Equity shareholder will look at the return on equity because they want
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Preferences are how a consumer chooses a certain product. Whether you drink Coke or Pepsi usually depends on which you prefer. Personally I prefer to drink Coke. Some people argue though that markets are becoming homogenized such as Dr. Levitt. He argues that since the world preferences are becoming more the same‚ companies should standardized their products. This help to drive prices down and push the quality of a product up. (D. Theodore Levitt). There are others who argue another point
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philosophy‚ McDonalds cooks food to order so that the customer receives fresh food within a very short amount of time. There are many benefits this company receives when adhering to this philosophy in terms of cost‚ quality and fluctuating demand adaptation. When a customer orders their food from a McDonald’s franchise‚ the food Is prepared shortly thereafter which results in lower costs as the customer would likely depart if the food took longer to cook. This company also saves in holding costs as
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The project Retrofit Standardization Initiative tries to reach the goals that reduce energy consumption‚ and foster a more sustainable for residential buildings. In order to reach the goals‚ there are five energy efficiency measures are required to able to be implemented in hundreds of thousands of similar small homes. Also‚ these five measures need to minimizes the cost and time. Buildings have a life span that can lasts for 50 to 100 years. So the task is that the measures that design for the
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I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry‚ mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus‚ a toothbrush with a diamond-shaped head‚ in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However‚ when Aim entered the market in 1987‚ they focused on comfort‚ which made Colgate’s market share suffer. CP has a unique toothbrush that
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fostering individuality and personal achievement. Teachers are teaching to the tests and students are not learning. While the US ranks high among other nations‚ it not part of even the top 15 education providers in the world. For these reasons standardization is not the answer for increased educational performance. An opposition of this statement is that national standards would provide clear instructions
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Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19‚ 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush‚ the Colgate Precision‚ and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry‚ and with the product’s launch pending there have been several factors
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Colgate-Palmolive (CP)‚ the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product ’s introduction promised highly profitable returns‚ it also presented Colgate with a number of challenges including a significant financial investment‚ fierce competition‚ manufacturing limitations‚ and potential cannibalization
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