"Colgate adaptation and standardization" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Powerful Essays

    Colgate

    • 9215 Words
    • 27 Pages

    INTERNATIONAL APPLIED MARKETING “FINAL PROJECT INTERNATIONAL COMPANY: COLGATE” TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ TEAM: ALEJANDRO ARRIOLA PRIETO 0110839 SAMUEL ÁVILA ROBLES 0149603 JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133 JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021 HASSAN ALEJANDRO SILVA VARELA 0151929 ALEJANDRO VARGAS TARACENA 0141442 MAY 13‚ 2012 I. Colgate a. Reasons for choosing the company. Colgate is known as a worldwide company‚ which promotes the personal and oral

    Premium Brand Colgate-Palmolive Marketing

    • 9215 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Colgate

    • 1151 Words
    • 5 Pages

    about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand‚ the massive packaged-goods company has quietly established a test market in Peoria‚ Illinois‚ to test a line of ten over-the-counter (OTC) health-care products‚ all using the Colgate name

    Premium Marketing Brand Advertising

    • 1151 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Thrassou (Cyprus) Adaptation vs. standardization in international marketing – the country-of-origin effect Abstract The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique

    Premium Marketing

    • 9542 Words
    • 39 Pages
    Powerful Essays
  • Powerful Essays

    global standardization

    • 6685 Words
    • 27 Pages

    Standardization of international marketing strategy by firms from a developing country Standardization of marketing strategy 107 Shaoming Zou University of Missouri‚ Columbia‚ Missouri‚ USA David M. Andrus and D. Wayne Norvell Kansas State University‚ Manhattan‚ Kansas‚ USA A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell‚ 1968; Cavusgil

    Premium Marketing

    • 6685 Words
    • 27 Pages
    Powerful Essays
  • Satisfactory Essays

    Standardization vs. Localization: A Disney Case Study Multi-national organizations are becoming more prevalent in the global economy. The expansion into new countries requires companies to examine policies and products more closely. Standardization and localization are the options available to corporate decision makers when deciding whether products will be consistent across geographic borders or will vary based on the culture in local regions. Many levels of standardization and localization

    Premium Globalization Culture Customer service

    • 297 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing and Colgate

    • 7310 Words
    • 30 Pages

    Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.....

    Premium Marketing Colgate-Palmolive Toothpaste

    • 7310 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Colgate

    • 2008 Words
    • 9 Pages

    Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today‚ marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true

    Premium Marketing

    • 2008 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    colgate palmolive

    • 894 Words
    • 3 Pages

    COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super premium

    Premium Marketing Toothpaste Colgate-Palmolive

    • 894 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Colgate India

    • 720 Words
    • 3 Pages

    Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment.  Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007  Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S.  Listed in two stock exchanges in U.S. and India.  Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive

    Premium Dentistry Colgate-Palmolive Marketing

    • 720 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Toothpaste and Colgate

    • 922 Words
    • 4 Pages

    Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap‚ and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s‚ the firm began selling individual bars in uniform weights. In 1857‚ William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent‚ as the leader‚ started

    Premium Colgate-Palmolive Toothpaste

    • 922 Words
    • 4 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50