CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
Premium Brand Marketing Brand equity
When you pour water in a teapot‚ it becomes the teapot. Water can flow and it can crash. Be water my friend.” This quote from my childhood hero Bruce Lee has given me inspiration and motivation to adapt to changes in my life and to keep working. Adaptation has always assumed a big role in my life. Whether be it moving to new cities in my grade school years‚ or immigrating to Canada when I was eight years old‚ I was faced with the task of acclimating to my new living environment. My family is based
Premium Family High school Mother
Fish - Blobfish Blobfish do not chew but swallow these animals whole. When dinner walks along and there is no need to chew then the blobfish conserves a lot of energy. Due to their irregular meals that is an adaptation as well. They also can conserve energy as they do not need to escape from predators. The blobfish live long lives from anywhere between 100-130 years. This is due to the extremely slow growth and reproduction rates. The cold temperature‚ small amounts of nutrients‚ low oxygen levels
Premium Food Blood Scientific method
America’s Culture Adaptation and adoption from one culture to the next is prevalent within any culture and country. When examining the effects of this‚ finding its original root is key. Oftentimes a country will adapt an aspect of another culture‚ however it won’t be preserved and practiced identically given only a few years to be fostered in its new civilization. America in itself is a prime example. During our germination we were known as the melting pot of every heritage—each immigrant internally
Premium Culture United States Western culture
reaching out and empathizing with differing audiences whilst taking in the social‚ cultural and economic values widely appropriated by societies‚ into serious consideration. Kenneth Branagh directed and interpreted his adaptations of Hamlet by Shakespeare. Branagh‚ in his adaptation (1996)‚ have interpreted Act 5‚ Scene 1‚ quite distinctly in means of sound/music‚ costumes and make up‚ lighting‚ camera angles and shot compositions‚ and editing. All of these factors are relevant
Premium William Shakespeare Poetry Edgar Allan Poe
A. & Roy‚ C. (1991). The Adaptation Model. Norwalk: Appleton & Lange. Brilowski‚ G. & Wendler‚ M. (2005). An evolutionary concept analysis of caring. Journal of Advanced Nursing‚ 50(6)‚ 641-650. Connerley‚ K.‚ Ristau‚ S.‚ Lindberg‚ C.‚ & McFarland‚ M. (1999). The Roy model in nursing practice‚ the Roy adaptation model (2nd ed.). Stanford‚ CT: Appleton & Lange. Watson‚ J. (1985). Nursing: Human Science and Human Care
Premium Nursing Scientific method Health
"Adaptation" Directed by: Spike Jonze 1) Our film starts with a monologue. The voice is that of Charlie Kaufman‚ a screen writer with a tendency to take every aspect of his own life into a negative‚ pessimistic mindset and rationalization. Set to begin in Hollywood‚ California just after the release of "Being John Malkovich". (A film Charlie had previously adapted into a screen
Premium Management United States Human rights
Experiment 5- Standardization of NaOH and determination of Molarity of an unknown Acid Objectives 1. Preparation and standardization of a 0.1M NaOH solution 2. To learn the technique of titration 3. Determination of the concentration of an unknown diprotic acid. Introduction Titration can be traced to the origins of volumetric analysis‚ which began in the late eighteenth century. Study of analytical chemistry began in France and the first burette was made by Francois Antoine Henri
Premium PH indicator Chemistry Titration
that is achieved through characteristics such as infinite‚ unbroken darkness. Cyberpunk‚ conversely‚ is a genre of science fiction‚ set in a society that is tyrannised by the advancement of computer technology. Ridley Scott’s Blade Runner‚ a film adaptation of Philip K. Dick’s original science fiction novel‚ Do Androids Dream of Electric Sheep? combines certain cyberpunk and film noir conventions to achieve a metropolis bathed in darkness‚ rather than a barren city that is decaying with the fallout
Premium Blade Runner
Colgate Max Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with
Premium Procter & Gamble Marketing Toothpaste