BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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and political impacts. Although Islamic Caliphates and Mongol Khanates had different approaches with some similarities‚ they still managed to expand and build a larger empire with their strategic thinking. A majority of state building branched from religious‚ political and power of control impacts that could innovate and create empires but was not promised to maintain successfully. Islamic Caliphates purpose originally were successors to Muhammad as
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Character Building Last Saturday I went to a class that taught me how the build my character and my self esteem. In this class I learned about the six pillars of character which are trustworthiness‚ respect‚ responsibility‚ fairness‚ caring‚ and citizenship. Trustworthiness is basically just being honest‚ be reliable‚ be loyal‚ don’t deceive‚ cheat or steal. All its saying is to have the courage to do the right thing. Respect is something that you have to give before you can get it. So to be respectful
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buckets of water to extinguish fire. Many people were throwing sands and dust over the fire. A few people were trying to control fire by throwing blankets on it. But the fire was ravaging. It was a horrible sight. This house was a three-storeyed building. Some inmates of the house were on the second floor. The fire started from the ground floor. Soon‚ it spread to the first floor. The inmates of the house who had been entrapped on the second floor were crying for help. Someone in the crowd informed
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Process description Planning is the main key to a successful building project. Every project is a separate entity and should be always carried out individually. Knowing the main steps and the flow of the project delivery process is important. There are three different ways to carry out a building project. The way of going thru the steps is determined by the size of the project. In smaller in-house design and construction projects investigative scope and budgeting are done first. After a letter
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Building Codes Building code is a set of rules that specify the minimum acceptable level of safety for constructed objects such as buildings. The main purpose of building codes are to protect public health‚ safety and general welfare as they relate to the construction and occupancy of buildings and structures. The building code becomes law of a particular jurisdiction when formally enacted by the appropriate authority. The major model building codes used in the United States are developed by the
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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