(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the
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Consumer products in China (Colgate Toothpaste) Marketing on regional markets Table of context Introduction 4 PEST Analysis 5 POLITICAL AND LEGAL 5 ECONOMIC 6 SOCIAL 8 TECHNOLOGICAL 9 Consumer Survey China 10 The growing importance of regional differences 10 Cluster map – from city tiers to city clusters 12 Position of Brands 14 Increased Demand for Premium Products 14 Brand loyalty 16 Trust in Big Brands 17 Importance of focus on the Right brand attitudes 17 Customer communication
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The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India‚ which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction.
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TOOTHPASTE: 1. ZHONGHUA 2. CREST 3. COLGATE 4. YUNNAN BAIYAO 5. DARLIE 6. LIANGMIANZHEN BRAND DESCRIPTIONS ZHONGHUA is a typically Chinese toothpaste brand‚ and the first Chinese toothpaste brand that is recognized by the FDI World Dental Federation. It boasts a high popularity rate and combines functional performance with traditional Chinese herbal medicine. CREST is an international brand that has continually pushed to improve oral health since its inception. Crest is
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Toothpaste has a history that stretches back nearly 4‚000 years. Until the mid-nineteenth century‚ abrasives used to clean teeth did not resemble modern toothpastes. People were primarily concerned with cleaning stains from their teeth and used harsh‚ sometimes toxic ingredients to meet that goal. Ancient Egyptians used a mixture of green lead‚ verdigris (the green crust that forms on certain metals like copper or brass when exposed to salt water or air)‚ and incense. Ground fish bones were used
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about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand‚ the massive packaged-goods company has quietly established a test market in Peoria‚ Illinois‚ to test a line of ten over-the-counter (OTC) health-care products‚ all using the Colgate name
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product which call Euthymol toothpaste. Firstly‚ I am going to describe the background of Johnson and Johnson‚ Euthymol toothpaste is distributed by this company. After that‚ I will talk about how we did the survey about this product. Then I am going to focus on the product and analyse it by using secondary research and survey results‚ it includes product‚ price‚ place and promotion. Finally‚ I will give some suggestions to this product. Introduction: Euthymol toothpaste was marked by Warner-Lambert
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INTERNATIONAL APPLIED MARKETING “FINAL PROJECT INTERNATIONAL COMPANY: COLGATE” TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ TEAM: ALEJANDRO ARRIOLA PRIETO 0110839 SAMUEL ÁVILA ROBLES 0149603 JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133 JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021 HASSAN ALEJANDRO SILVA VARELA 0151929 ALEJANDRO VARGAS TARACENA 0141442 MAY 13‚ 2012 I. Colgate a. Reasons for choosing the company. Colgate is known as a worldwide company‚ which promotes the personal and oral
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Study Colgate’s Distasteful Toothpaste 1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think that Colgate should have dropped
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Toothpaste Industry Market in India and Analysis of Consumer Purchasing behavior Submitted By Rohan Kumar Pattnaik-11BM60108 Akash Krishnatry-11BM60106 Sourabh Chaturvedi-11BM60013 Yash Mehta-11BM60116 Abhishek Thampan-11BM60126 TOOTHPASTE INDUSTRY: AN OVERVIEW The toothpaste history in India can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners
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