Lawsuits 7. Conclusion 8. Bibliography INTRODUCTION COLGATE – WORLD OF CARE The Colgate-Palmolive Company earns 17.28 billion dollar as its annual revenue serving customers in more than 200 countries. It focuses on strong global brands in its core businesses – Oral Care‚ Personal Care‚ Home Care and Pet Nutrition. Colgate was started as a soap‚ candle and starch business at 6‚ Dutch Street in New York City in 1806 by William Colgate ‚ an Englishman who believed he could bring innovation to
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number one‚ the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product‚ all other brands having manufactured the same opaque white consistency toothpaste normally has. Furthermore‚ the brand made sure to put the blue ocean strategy to their advantage. While competitors were going the more medical approach‚
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aluminum toothpaste tubes for Colgate and Unilever and by 1977‚ he invested and opened Aluminum Container Inc. It was the start of his battle against entrenched giants to becoming the number here toothpaste producer in the Philippines . However‚ in 1986‚ a new packaging arrived and the two multinational companies (MNC) decided to switch to plastic tubing. Instead of closing down‚ Pedro decided to use his machinery and make and offer his own toothpaste. Knowing little about toothpaste‚ he had technical
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When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest recall value and come instantaneously and it is followed by Pepsodent‚ Oral B and Vicco [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? UNAIDED When asked people to think for a while and tell us the name that they can recall Close-up‚ Pepsodent and Colgate again comes neck to neck closely followed by Babool‚ and Anchor White. [S11] COULD
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population‚ have access to Unilever Oral Care products. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth‚ fresh breath and healthy gums. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive
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THE MONOPOLISTIC AND RESTRICTIVE TRADE PRACTICES ACT‚ 1969(MRTP ACT) The Monopolies and Restrictive Trade Practices bill was introduced by the Rajya Sabha in 1967 and drastic changes were made by the Joint parliamentary committee. It was finally passed in the house in on 18 December 1969 and got president’s assent on December 27‚ 1969‚ but was brought in force from June 1‚ 1970. The directive principles of our constitution suggest that ownership and control of material resources should be widely
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The Campaign Strategy for Close Up Toothpaste Introduction: The Unilever group is responsible for the creation and maintenance of thirteen successful global brands. Close Up is one of two oral health care brands under the Unilever umbrella‚ and is fairly unknown in the U.S. market and comparatively lacking marketing support. The American company that owns the licensing rights to Close Up‚ Church & Dwight Co.‚ also leads the way in marketing some of the bigger name brands. The oral health care market
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Warden Sem2 - 2010 Marketing Plan Close-up Bui Minh Hoang s3256231 Nguyen Minh Vu s3255214 Hoang Thi Mai Huong s3275008 Do Thanh Phuong Thao s3255388 Huynh Le Minh Nhat s3300531 PhanThi Ha Phuong s3299578 EXECUTIVE SUMMARY: Close-up toothpaste is one of famous products at Unilever Company in Vietnam. The slogan of Close-up is “long lasting fresh breathes to get people closer”‚ so the special feature of close up is breath freshness. Although Close-up has been in Vietnamese market for a
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in the toothpaste industry after 20 years. God is good‚” – Cecilio K. Pedro Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. He earned his business management degree at the Ateneo de Manila University‚ one of the more prestigious private schools in the Philippines. He once headed Aluminum Container‚ Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that
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The History of Pepsodent Toothpaste By Dave Fidlin‚ eHow Contributor The History of Pepsodent Toothpaste Millions of Americans went to bed each night brushing their teeth with Pepsodent toothpaste during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent stood out from the pack because of its notably minty flavor and teeth-whitening ingredients. Origins o Information on Pepsodent
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