oral care products is very low. However‚ rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels‚ mouth washes‚ and teeth whitening products. In rural areas‚ consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs‚ vitamins and minerals. A serious challenge for the industry is the low dentist-population ratio‚ with
Premium Marketing Oral hygiene Toothpaste
cavities and diseases? Possessing the right toothpaste can help an individual obtain the confidence they need to smile and associate with others. Hygiene has become an important aspect in one’s health especially when the mouth is the main focus. People gain the feeling of shyness and rudeness around others when they show their rotten teeth and/or the odor of their breath. Nobody wants to be treated in a harmful way for reasons that can easily be fixed. Get Colgate‚ a type of paste or gel that helps prevent
Premium Health Health care Emotion
solution. They also have a dentist saying that Colgate Total is the only toothpaste that has an anti bacterial ingredient. They also say that it’s clinically proven that this toothpaste can fight against a complete range of oral health problems for over 12 hours. It also uses statistics‚ saying that only Colgate reduces up to 98% of plaque‚ and gingivitis by up to 88%. They also show off that it is the #1 recommended by dental professionals. This is how Colgate uses the persuasive technique logos to advertise
Premium
Domestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods and services to create exchanges that
Premium Colgate-Palmolive International trade Marketing
We reach collectively goals that we cannot reach separately. Internal Environment Factors STRENGTHS * Offers products for Personal care‚ Oral Care and Household. * Oral care‚ most likely the Hapee toothpaste‚ is offered much cheaper than the competitor’s main product‚ Colgate. * Exercised the Personal selling through door-to-door. * Focused on giving superior customer value WEAKNESSES * Lack of budget for advertising in media. * Low strategies to compete with other
Premium Marketing Management Advertising
customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned as a germ fighter focusing more on the process than on the result.Pepsodent have experimented with its positioning althrough its life by the way of changingmarketing strategies. • It used Family platform as well as product platform in its marketingstrategies.For toothpaste the Segementation is done
Premium Toothpaste Oral hygiene Marketing
Product Life Cycle stages Examples Decline: Hindustan Motors Ambassador HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12‚500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine. Hindustan Motors plans to invest Rs 6 crores in
Premium Web browser Maruti Suzuki Colgate-Palmolive
TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
Premium Marketing Target market Teeth
Chapter I INTRODUCTION Background of the Study The toothpaste brand‚ Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines during the 1990’s with the promotion of Unilever Philippines. The toothpaste brand surpassed Colgate’s popularity during those times but for some reason‚ Unilever pulled Pepsodent
Premium Advertising Brand
product category that does not require high involvement in the purchase decision. For example‚ this would be the purchasing of a particular brand of toothpaste (Colgate). If the consumer is already satisfied with the current brand of toothpaste he/she purchased‚ then the consumer would not be motivated to perform information search for another brand of toothpaste. Additionally‚ another example would include low involvement purchases such as soft drinks (Coca-Cola)‚ if consumers are in the market after a
Premium Coca-Cola Soft drink Caffeine