Case Analysis- Colgate Max Fresh: Global Brand Rollout Adil Khan(D13001) Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? Which of the proposed adaptations were “must haves” versus “nice to haves”? China Though freshness accounted for 28% of consumer reason for a toothpaste purchase was a new concept Responses of the customer were above the norms for new toothpaste products in terms of buying behavior
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Surf Excel • 70% of the respondents said that they preferably use surf excel. • Almost 67 % of the respondents who use Surf Excel said that they are using it from more than five years‚ 17% said that they are using it from less than 5 years and 15%using it from less than 6 months • 20% using surf excel said that they use to purchase it every week. 21% said that they use to purchase it on fortnight and 59% said that they buy detergent once a month. • 70 % of the Surf Excel respondents said
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Question 1‚ part (a) What is elasticity? The term elasticity is defined as a way to measure how responsive doe’s quantity demanded or quantity demanded towards its determinants (Mankiw‚ 2008). In this world today‚ every government need revenue or income in order to increase the welfare of citizens and improve the country itself. One of the ways that government use in order to increase their revenue is by taxation. To do so‚ government needs to impose taxes on goods and services. If tax is imposed
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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Bodyline‚ Siri‚ Simba Chef‚ Bannisters‚ Zawadi Zanzibar‚ Soft Touch‚ Skin Glow‚ Skin Care‚ Afro Jell‚ Chemicola‚ Vits‚ Glacier‚ Toto‚ Chemident‚ Bendera‚ Kanga‚ Polytank‚ Polypex‚ Kifaru‚ Whiteline‚ Zimo and many others. The product mix consists of Toothpaste‚ Lotion‚ Crèmes‚ Fairness Crème‚ Petroleum jellies‚ Hair Oils & tonics‚ Pomades‚ Styling Gels‚ Squashes‚ Baking Powder‚ Soda bicarbonate‚ Sauces‚ Jams‚ Pickles‚ Mineral Water‚ Toilet soaps‚ Laundry Bars‚ Detergents‚ Oils‚ Confectioneries‚ Household
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to the flower petals. The color moves through the xylem allowing the color to be distributed throughout the cells of the petals causing their color to change. B.) --Putting Toothpaste To The Test PURPOSE: To find out if different brands of toothpaste remove different liquids stains better or worse. (example: Does Colgate remove PowerAde stains better than Crest?) STEPS in doing the experiment: 1.) Take your beverages and pour 1 cup of each liquid into a separate cup. 2.) Take 3 white eggs and
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Journal of Economics and Behavioral Studies Vol. 1‚ No. 1‚ pp. 27-39‚ Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries
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of a container of toothpaste. It seems that they enjoyed the shopping experience a lot since they just went around and had a look on each product. At the shelf of semi manufactured dish‚ they were discussing how to cook them and made comments on the feature of every dish‚ which showed that they may share the housework. They also mentioned if they had something already. At last they bought one bag of bread‚ 4bag of dumplings‚ 2 pieces of baked sausages‚ 2 bottles of toothpaste‚ 2 cabbages and some
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example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief to those teeth’s from pain associates with sensitivity and thus help consumer / patient
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