INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e:
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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1 Overview of Stock market and Fundamental Analysis on FMCG Sector A summer training report submitted for the Partial fulfillment of the Master of Business Economics [M.B.E.] Semester II Submitted by [ Vaywala Divyesh M.] Roll No [46] Submitted to DEPARTMENT OF ECONOMICS VEER NARMAD SOUTH GUJARAT UNIVERSITY SURAT 395 007 [June-2010] 2 DECLARATION I declare that summer training report entitled Overview of Stock market and Fundamental Analysis on FMCG Sector submitted for
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Pepsodent Toothpaste Marketing Strategies [Type the document subtitle] [Pick the date] [Type the company name] Executive Summary: Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website‚ 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line. The report is segmented
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Companies hit by Venezuela move Colgate-Palmolive‚ the toothpaste and soap maker‚ will suffer a one-off $120m loss as a result of Venezuela’s currency devaluation‚ which is also posing a threat to the earnings of other US and European multinationals. The Venezuelan government said it would devalue its currency by 32 per cent on Friday in a long-expected move to alleviate a growing fiscal deficit and shortages of foreign currency. The official exchange rate for Venezuela’s bolívar is expected
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and its major competitors‚ K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6‚ Kmart $5.49‚ and Wal-Mart $3.38. Wal-Mart’s success is characterized by “Everyday Low Prices. Always.” Our price comparison clearly shows Wal-Mart’s impressively
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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characteristics‚ such as benefits sought by the consumer‚ the extent to which the product is consumed‚ brand loyalty‚ price‚ and the ways in which the product is used. For example if Colgate customers have been using their toothpaste for a while and had no problems with it‚ a small price increase probably would not make them change toothpaste brand. Psychographic Psychographics are the attributes that describe the personality‚ attitudes‚ beliefs‚ values‚ emotions‚ and opinions of customers‚ and prospective
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are so many different products. Some consumers like to stick to the same brand‚ some like to try something new and some will experiment from time to time. The advantage is being able to make new products such as: mouthwash‚ different flavored toothpaste‚ whiting strip and many more. Some of the disadvantages it has are so many brands and choices to choose from which consumers are not sure what to buy. It is better that there are so many options‚ but consumer are not sure what products are the best
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Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area‚ the labor‚ capital
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