New Honda CG125.) | a) Demographic: 1) Gender: Male 2) Age: 18 and above 3) Income: 50‚000 and above 4) Occupation: Work with frequent ridingb) Geographic: Urban and Rural areasc) Social Class: Middle (Urban) Elite (Rural) | 5. | Colgate Toothpaste(Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling.) | a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25‚000 and aboveb) Geographic: Urban and Ruralc) Social Class:
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have a different opinion‚ causing you to buy according to other’s preferences. This is also similar to television commercials. If you are used to using Crest toothpaste and see a commercial for Colgate informing you that it has been clinically proven to work better fighting against cavities compared to Crest‚ you are more likely to purchase Colgate instead of Crest. A purchase I have made recently based on a social influence was perfume. I am a huge fan of various smells of fragrances‚ from fruity to
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the existing brand by entering into new product category by new product development. There have been a number of brands that have used either a line (Diet Pepsi‚ Caffeine Free Diet Pepsi‚ etc) or brand extension (Ford and GM credit cards‚ Oral-B toothpaste‚ etc) to improve company wide sales and/or to enter new markets. Organizations use this strategy to increase and leverage brand equity Brand Equity:- Net worth and long-term sustainability just from the renowned name A brand’s "extendibility"
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“brand” is not only present in the field of marketing‚ but also present in the field of politics. In the Philippines (unfortunately)‚ “brand” is everything. For example‚ the product brands. To us Filipinos‚ a refrigerator is a “fridgidare”‚ toothpaste is a “colgate”‚ a photocopy is a “Xerox” and a camera is a “Kodak”. While in politics brands exist as well with powerful parties/clans and well known families. Even his Excellency‚ “Noynoy” Aquino III can be question or accuse in this so called political
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toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States‚ the world’s largest market‚ ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From these statistics‚ one of Colgate-Palmolive’s main strengths is being the market leader inpersonal oral care products. is one of Colgate ColgateColgate-Palmolive’s
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Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand"). From a marketing context‚ advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity‚ separate from publicity (free)‚ sales promotion (not forms of communication)‚ and personal selling
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| marketing management | | Product Life Cycle | | With Respect To Lifebuoy Soap | |&
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2011 MARKETING MANAGEMENT SECTION E Udit Chugh 2011207 Vasundhara Singh 2011222 Vinit Singh 2011230 Vishal Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their
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that fluoride is extremely bad for the body and that it should not be allowed to be in public water. Besides water‚ fluoride is also found in food and beverages‚ known as a form of systemic fluoride that many people also believe is problematic. Toothpastes and mouth rinses account for two of the three primary fluoride caries prevention methods as well as water. What many people may not know or understand is that fluoride is actually
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companies are not leaving any opportunity to micro segment the market. I can forsee that we are here to see further segments in different categories. Here are some examples: Age a) Junior Horlicks b) Junior Chyawanprash c) Pepsodent Barbie for Kids/ Colgate Strawberry Sex a) Women’s Horlicks b) Male fairness cream Specialized Household Cleaners a) Kitchen Cleaner: Mr. Muscle b) Power Cleaner (Rust): Easy Off Bang 4.
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