K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE Vidyavihar‚ Mumbai – 400 077 Project on “CHANGE MANAGEMENT” Bachelor of Management Studies Semester V (2012 – 13) Submitted In part fulfillment of the requirements for the award of the degree of Bachelor of Management Studies By disha sheth STUDENT DECLARATION I Miss. DISHA SHETH student of K.J.Somaiya college of Arts and Commerce studying in Third Year of Bachelor of Management Studies Semester V (2012 – 13) hereby declare that I have
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STRATEGIC MANAGEMENT CASE STUDIES ASSIGNMENT QUESTIONS PART I 1 Case 1 Eastman Kodak This is a case about the challenges an established firm has to face when a new technology produces disruptive effects on its core business. The case then offers an example of core capabilities that become obsolete with the entry of new technologies that require new resources and capabilities. Broad theoretical issues that must be considered when preparing this case: How can a mature‚ successful
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cleansing agents. Personal care products consist of : personal cleaning products such as toothpastes‚ shampoos‚ bar soaps and body washes; health and beauty aids‚ including cosmetics‚ fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble‚ Kimberly Clark‚ Unilever‚ Colgate-Palmolive‚ Church and Dwight‚ Clorox‚ and Ecolab. Industry Trends and How It Operates
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Manlangit.Rose.MANDYNR13_Corporate Culture.Aug112013 Organizational culture are visible in artifacts‚ exhibited in the manner of dressing‚ patterns of behavior‚ physical symbols‚ organizational ceremonies‚ and even office lay-out. Please cite one established foreign company (multinational corporation) and one local (publicly listed) company that strongly communicates as seen in the employees’ performance and delivery of the customer experience. The
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University of Zimbabwe Graduate School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: “The heart of modern strategic marketing can be described as STP – segmenting‚ targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way‚ market segmentation
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Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought‚ marketing is an inherently local problem. Due to cultural and other differences among countries‚ marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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|Essel Supermarket |Robinson’s |Jenra Grand Mall | | | | | |Supermarket |Supermarket | |1 |[pic] Colgate |Toothpaste |Total mint |Php 80.00 |Php 81.50 |Php 79.80 | | | | |(90 g) | |
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persons‚ animals‚ places‚ things and events. Common nouns - are nouns that refer to general names of persons‚ animals‚ places and events Page 2 of 4 Examples: Common Nouns 1. soft drink 2. toothpaste 3. president 4. country 5. ball pen 6. tissue 7. school 8. bag 9. mall 10. watch Proper Nouns Coke Colgate Benigno Aquino III Philippines Pilot Joy Saint Louis University Jansport SM City Baguio Timex V. COUNT NOUNS vs. MASS NOUNS C ount nouns – are nouns that represent things that can
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Advertising "Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods and services through mass media such as newspapers‚ magazines‚ television or radio by an identified sponsor". Set Advertising Objectives An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time. Advertising objectives fall into five main categories: (a) To inform - e.g. tell customers about a new product
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