nowhere in the market! The company lost out heavily in ad and promotion expenses‚ not to count the lost (wo)man-hours. GPI did not bother to research the smoking habits of Indian women. Our women actually prefer popular men’s brands! 7. Ponds Toothpaste had been a dismal failure. Learning: The key to successful brand extensions: the determination that the proposed extensions are consistent with core brand values. Brand extension ideas should not emanate from management’s point of view‚ but from
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• While analysing a company’s product‚ a common fallacy can be focusing on the final outlook of the product and that gives rise to a naïve approach. Analysts should consider and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including
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Number of students enrolled at Evergreen Valley College: Quantitative – discrete 200 people enrolled at Evergreen Valley College. • Most watched television show: Quantitative – Discrete‚ 20000 people watched the TV show. • Brand of toothpaste: Qualitative‚ Colgate • Distance to the closest movie theatre: Quantitative – Continuous. The closest movie theatre is 2 miles from here. • Age of executive in Fortune 500 companies: Quantitative - Discrete‚ The age
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The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
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such as customer advice‚ delivery‚ credit facilities‚ a warranty or guarantee‚ maintenance‚ after-sale service‚ and so on. 2………………………………………………………………… Some manufacturers use their name (the ‘family name’) for all products‚ e.g. Philips‚ Colgate‚ Yamaha. Others including Unilever and Procter &gamble‚ market various products under individual brand names‚ with the result that many customers are unfamiliar with the name of the manufacturing company. The major producers of soap powders‚ for
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‘natural’ products‚ along with factors like low price and allowing consumers to express Indian-ness in an increasingly nationalistic environment‚ will help Patanjali to boost its sales in the future. IIFL states that Patanjali’s highest impact will be on Colgate‚ since it has gained substantial traction in oral care; next most affected is Dabur‚ due to multiple category overlaps. ITC‚ Godrej Consumer Products Ltd and Nestle are least likely to be impacted due to few common categories. Their report states
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Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
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Clorox made the right move because other huge companies were moving towards more natural and socially responsible brands as well. In the last couple of years‚ L’Oréal paid $1.4 billion for the Body Shop and Colgate-Palmolive bought 84 percent of Toms of Maine‚ which makes natural toothpaste and deodorant‚ for $100 million. Clorox has also created eco-friendly product lines of its own ("Burt’s Bees: The Social Responsibility Business Is Model Alive and Well.”
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LAW PROJECT Progression of MRTP Act to Competition Act in the era of globalization where world is a single platform for carrying out trade and commerce. Under the Guidance of Prof. Anant Ambdekar Submitted by Devaki Parikh (102) Yesha Bhatt (104) Abhijit Thakkar (106) Neilay Mehta (108) Mayuresh Parab (110) Yash Shah (112) Shaival Shah (114) Vishal Sonwani (116) Varsha Gupta (118) Divya Singh (120) INDEX Sr No. Particulars Pg No. 1 MRTP Act‚1969 3 2 Need for Competition
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external partner‚ Procter & Gamble‚ 2012. Highly competitive market There is fierce competition to offer the best-product at the lowest price in P&G’s industry‚ competitors include; - Colgate-Palmolive‚ competes with P&G in the toothpaste market‚ the personal care market and pet food market. - Church & Dwight is a much smaller company than the other two‚ but is a major player in the personal care and household goods markets. Ryan Guenetteﾧ
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