1. Background Established in 1837‚ the Proctor & Gamble Company has grown from a small‚ family operated soap and candle company into the world’s largest consumer product that has the revenue of more than 83 billion US$ in 2008. Also in 2008‚ the company rank 5th on Fortune’s “Global Most Admired Companies” and No. 1 in the Household & Personal Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar
Premium Marketing Innovation Supply and demand
the road map for others to follow. (Pravin Tripathi‚ 2009) A number of companies in FMCG have adapted strategies to expand their base in rural market. Among these that have made headway are Hindustan lever‚ coco cola ‚LG electronics‚ Britannia‚ Colgate Palmolive The ASSOCHAM study‚ which analyzed FMCG said the FMCG will be witnessing more than 50% of its growth in the rural and semi urban segments by 2010 and these markets presented a market size that is 3
Premium Marketing
consumer psyche needs to be taken while marketing products to rural India. OBJECTIVE * To study the underlying factors which play an important role for any rural consumer while deciding what‚ how‚ when and from where to buy the product.( Toothpaste) * To study the thought process that goes into making a
Premium Marketing Decision making
“Woken Up Sleeping Giant” Rajesh Viswanathan July‚ 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc
Free City Urban area Village
Power Referent power is individual power of an individual over the Team or Followers‚ based on a high level of identification with‚ admiration of‚ or respect for the powerholder/ leader a) Consider the advertisement for Sensodyne toothpaste below. TOOTHPASTE PICTURE
Premium Persuasion The Technique How to Win Friends and Influence People
Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
Premium Level of measurement Measurement Psychometrics
When people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be
Premium Brand Branding Brand equity
1.0 INTRODUCTION This section of the report presents the origin of the report‚ "Consumer Behavior Analysis of Magic Toothpowder" and outlines its main objectives‚ limitations and the sources of information used in its formation of the report. 1.1 BACKGROUND OF THE REPORT The report‚ "Consumer Behavior Analysis of Magic Toothpowder"‚ is prepared in compliance with the partial requirement of the course Consumer Behavior (M403)‚ instructed by Mr. Syed Munir Khasru‚ Associate Professor‚ Institute
Premium Target market Brand Marketing
Theodore Roosevelt was the twenty-sixth president of the United States‚ and was an avid conservationist. New York City was his place of birth‚ and he was born on October 27‚ 1858 into a wealthy family. He spent most of his childhood at home‚ studying necessary schoolwork and observing nature and wildlife. As a child‚ he suffered from many illnesses‚ including asthma‚ so he stayed homeschooled until he turned eighteen. Theodore went to Harvard College for four years‚ traveled to Germany for more studies
Free President of the United States United States Theodore Roosevelt
Project Report On SPARE PARTS INVENTORY MANAGEMENT SYSTEM Undertaken At COLGATE PALMOLIVE INDIA LIMITED EXECUTIVE SUMMARY The main problem faced by the production & stores is the poor availability of spare parts of various machines. The non-availability often leads to loss in production time. The objective of the current project is to design a user friendly inventory management system that would minimize stock outs and at the same time help in maintaining optimum inventory levels
Premium Inventory