Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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Introduction [Attention Getter]- You are taking a selfie right? Then you see that your teeth are all messed up and crooked. Wouldn’t you want to fix that and have perfect teeth? [Listener Relevance]- By going to your local orthodontics you can change the way your teeth look in a short period of time depending the way your teeth are. According to the Academy of General Dentistry‚ “An ideal time for placement of braces is between 10 and 14 years of age‚ while the head and mouth are still growing
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Has Strategy Changed? Kathleen M. Eisenhardt Has strategy changed in the wake of the recent economic frenzy and subsequent downturn? Is the New Economy finished? Has the Old Economy returned? At this point‚ most managers understand what the advent of the Internet implies — operating efficiency for most companies‚ a terrific channel for some and a fundamentally new business opportunity for only a few. So is it back to “strategy as usual”? The answer is no. While many executives were focused on
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An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently
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product simply because it has been one of the flagship brands of the company for a long time. The problem with AP Dashanchurna is that it has failed to capitalize on its long life and fame. In the meantime‚ products like Magic Toothpowder‚ Colgate Toothpowder‚ Shakti Majan etc have gained significant foothold in the market. These companies take a more structured approach to identifying the target market and have significantly better marketing communication. AP Dashanshurna has failed because
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ADVANCE STRATEGIC MANAGEMENT 1. What is consumerism? DEFINITION Consumerism can be defined in two different ways; 1. Consumerism is a theory which states that buying and consuming goods and services in a large amount are more beneficial to the economy. Thus this theory appreciates gradually increased consumption of goods and services. 2. Consumerism means ‘consumer protection’. It is a movement or policy that protects the interests of consumers via truthful packaging‚ honest
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The distance between people is smaller during the past two decades because of globalization and the development of information technology. Asian people can purchase the products from America‚ European countries and India or vice versa. There is not just distribution of goods but also doing business with people around the world. Enterprises enter foreign markets in order to expand the market or look for resources or reduce cost etc. However‚ Multinational Enterprises (MNEs) not only need to know the
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Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector 8 3.2 Different Soap Brands in Rural Market 9 3.3 Preference of different shampoos 9 3.4 Preference of consumer towards detergents 10 3.5 Analysis of all data collected 11 4. Data Analysis - Strategies used by different
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Human Resource Planning ^ Brian J. Smith‚ John W. Boroski‚ and George E. Davis - INTRODUCTION Human Resource (HR) planning is the formal process of linking business strategy with human resource practices. Approaches to human resource planning can be arrayed along a continuum ranging from an "add-on" to business strategy to a separate planning process (Figure 1). At one end of the continuum‚ HR planning is little more than a postscript to a business planning process. After engaging in an extensive
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Indian Dish Wash Category Market Snapshot * Rs 400 to 450 crores branded dishwash category * As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% * The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category * Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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