Consumer behaviour is a hotbed of psychological research‚ as it ties together issues of communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they
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mass of calcium carbonate‚CaCO3 in toothpaste using back titration technique. A known weight portion of toothpaste is obtained to react with known volume and concentration of standard acid solution. After completing the reaction‚ the resulting solution containing excess acid is back titrated with known volume and concentration of standard base solution. Determination of excess acid after reaction allow us to calculate the amount of acid react with CaCO3 in toothpaste sample. My result for this experiment
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marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation. About 20 years later‚ in 1980‚ Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity‚ the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion. Sensodyne is globally recognised as a specialist toothpaste for sensitive teeth. In addition to being
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P&G sold the brand in the British Isles. • Braun is a small-appliances manufacturer specializing in electric razors‚ coffeemakers‚ toasters‚ and blenders. • Charmin is a brand of bathroom tissue and moist towelettes. • Crest is a brand of toothpaste. • Dawn is a brand of dishwashing detergent. • Downy/Lenor is a
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GEOGRAPHICALLY WIDESPREAD MAGGI is a Nestlé brand of instant soups‚ stocks‚ bouillon cubes‚ ketchups‚ sauces‚ seasonings and instant noodles. The original company came into existence in 1872 in Switzerland‚ when Julius Maggi took over his father’s mill. He quickly became a pioneer of industrial food production‚ aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market‚ and followed up with a ready-made soup based on legume meal
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Managerial Economics Numerical Problems DEMAND AND ELASTICITY OF DEMAND Problem 1 The following are demand and supply equations of a pen manufacturer. Qd = 5‚00‚000 – 50‚ 000 P Qs = -1‚00‚000 + 1‚00‚000 P Find 1. At what average price‚ level of demand is equal to zero. 2. At what average price‚ level of supply is equal to zero. 3. Calculate the equilibrium price and quantity. Problem 2 Yashika Limited manufactures an automatic camera that currently sells at uS$90. Sales
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The accomplishment of Dove has largely been built on Unilever’s ability to target the right consumers by offering quality and consumer-friendly products. Thus‚ despite the intense competition provided for by companies such as Procter and Gamble and Colgate-Palmolive‚ Dove remained to be on top of the market. Today‚ Dove is the biggest personal care brand by the leading multi-local multinational company‚ Unilever. Having been introduced for the first time as a skin-cleansing product‚ Dove is now a 2
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conversion to Cibaca. So‚ why the company re-launched Binaca and not Cibaca? Cibaca changed the brand name Binaca to Cibaca when it was sold to another company. While Dabur bought Binaca‚ Colgate Palmolive bought Cibaca. Dabur has launched Binaca and now we have both Binaca and Cibaca in the market. (Though Binaca was toothpaste and Cibaca is currently being sold only as a toothbrush.) Brand is re-launched to leverage on past brand equity. Kelvinator India refrigerators has led a yo-yo type life
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teaspoon of xylitol 1 cup of cold water 1 cup of hot water 1/4 cup of water Steps 1. 1 Pour a half of a cup (110g) of baking soda into a mixing bowl. Baking soda has a natural cleansing ability and can even be found in some commercial toothpastes. It’s non-toxic and will help polish your teeth. Some recipes call for table salt‚ in which case you should mix three parts of baking soda with one part of table salt. Ad 2. 2 Add three teaspoons (15g) of glycerin for every 1/4 cup (55g) of
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INTRODUCTION:- Working Capital refers to that part of the firm’s capital‚ which is required for financing short-term or current assets such a cash marketable securities‚ debtors and inventories. Funds thus‚ invested in current assets keep revolving fast and are constantly converted into cash and this cash flow out again in exchange for other current assets. Every running business needs working capital. Even a business which is fully equipped with all types of fixed assets required is bound to
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