Project Report On Integrated Marketing Communications An In-Depth Study SUBMITTED BY SAGAR GALA TYBMS (SEM V)‚ 2008-2009 ROLL NO. 74 UNDER THE GUIDANCE OF DATE OF SUBMISSION: 31ST OCTOBER‚ 2008 Declaration I Mr. SAGAR GALA of NARSEE MONJEE COLLEGE OF COMMERENCE AND ECONOMICS of TYBMS (Semester V) hereby declare that
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promotion. 5) What is advertising? 6) Discuss the major roles of advertising. 7) Define publicity and public relations. 8) Discuss the role of direct marketing as an IMC tool‚ giving attention to the various forms of direct marketing. 9) Analyze the role of the Internet in a company’s IMC program. Discuss how can the Internet be used to execute the various elements of the promotional mix? 10) Why is it important for those who work in the field of promotion to have an appreciation
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Organization Buying Behaviour. UNIT III (8 Sessions) Communication‚ Process of Communication‚ Marketing Communication‚ Objectives of Marketing Communication‚ Integrated Marketing Communication (IMC)‚ Factors contributing to IMC‚ Participants in IMC‚ IMC Promotion Mix‚ IMC Management & Planning Model‚ Challenges in IMC‚ Promotion Mix‚ Sponsorship: POP: Supportive Communication‚ Role of E-Commerce in Marketing Communication. UNIT IV (16 Sessions) Advertising Management‚ Overview: Meaning‚ Nature and Scope
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Name: Hashem El Sayad ID Number: 7-4371 Group: T13 The effect of both integrated marketing communication (IMC) and marketing tools on sales. Effect on sales Definition Advertising: advertising is a paid non-personal communication using various methods like (television‚ radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o‚2006‚p189 and G.M.Brown AND F.A.Macina‚ Jan1940‚ 2) Personal selling: personal
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Marketing Decision Making Abstract Throughout part 1 of the research paper IMC will be discussed and defined explaining the elements of the communication mix which includes: advertising‚ direct marketing‚ sales promotion‚ publicity/public relations and personal selling. The pros and cons will be given for each element. Part 2 will give a brief detail on the product that was created and the approach that will be made using IMC approach. Therefore; once the readers have completed reading the research
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ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong‚ reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive
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Part 1: Proposal (10 marks) IMC Company Ltd was incorporated in New York. The Company will be five years since its inception in August 2014. Built on a strong automotive back ground of its founders‚ Mr. John Peace and Sir Henry Fayol‚ it has managed to cut a niche in both motor vehicle sales and service businesses. Today‚ IMC Ltd holds over one thousand five hundred fleet of different makes of vehicles in its yards available for sale with a yearly turnover of over USD 1 billion. The journey towards
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toothpaste? □ Colgate □ Sensodyne □ Aquafresh □ Oral B □ Other (pls. specify) _________________ 2. What attracts you to the product you have chosen? : a. Packing (tube‚ box color) □ Yes □ No b. Flavor □ Yes □ No c. Quality □ Yes □ No d. Price □ Yes □ No 3. Have you ever had any side-effectuestionnaire Preparation of project on consumer awareness amongst household items. Respondent Details: - 1. What is your favorite brand of toothpaste? □ Colgate □ Sensodyne
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PRODUCT LAUNCH GlaxoSmithKline trying for its second foray in the oral care market through Sensodyne toothpaste: Challenges Ahead Abstract In January 2011‚ GlaxoSmithKline Consumer Healthcare India (GSKCH) launched its global oral care brand Sensodyne in the Indian market. Sensodyne is a toothpaste for sensitive teeth and is a global leader in the premium toothpaste category across the world. The brand was previously owned by Block Drug Company INC and was acquired by GSK in 2001. This was the
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Marketing Communication and Public Relation (MKT2MPR) IMC Plan for Orion’s Choco Pie [pic] Lecturer: Ms. Le Minh Hang Group: Nguyen Minh Ngoc Tran Huyen Trang Bui Thi Khanh Ly Nguyen Thi Minh Thu Tran Anh Dung Class: BBUS 13 Date of submission: Jun 1st 2012 Executive summary Orion is a famous Korean confectionary food corporation and its subsidiary was instituted since 2005 in Vietnam with the production of a wide
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