1.0 Introduction "Integrated Marketing Communication (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. It evaluates the strategic roles of a variety of communications disciplines for example‚ general advertising‚ direct response‚ sales promotion and PR and combines these disciplines to provide clarity‚ consistency and maximum communications impact." -American Association of Advertising Agencies The importance of implementing
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"The people who brought you The Ultimate Driving Machine are introducing you to The Ultimate Lifestyle Machine." The MINI IMC Campaign: Situational Analysis IMC Campaign Outline Produced by: Linda Brozowski‚ Christina Gunn‚ Roland Hancock‚ Mike Nakamura‚ & Trudy Walter MKT 467 Integrated Marketing Communications Professor Joyce Nielsen October 7‚ 2003 Situational Analysis Overview/Intro The small car market is set to grow by about 50% over the next ten to twelve years from the 8
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Mazda Case 1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? IMC played a very important role in the marketing of automobiles. Using the new IMC program‚ Mazda had a new segmentation and selected a new target market. The advertising of Protegé and MAZDA6 made a big difference‚ the Protegé advertisement focused on the target audiences’ inner mind and presented the life-related
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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Integration of social media into Integrated Marketing Communications Introduction Social media marketing is finding its way to become a recent component of integrated communications mix. The appearance of social media platforms offers organisations an inexpensive way to create and implement marketing campaigns
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1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? (NOTE:’See’readings’about’IMC’plans) • Market situation: For each car‚ they made an exhaustive market research‚ they studied what were the best channels to deliver a message and what was the market looking for. • Establishing market objectives: what they wanted was to increase their sales by repositioning the Protegé
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| | USA | Environment | Competition | - Since the 90s ‚ all thoothpastes in the US offered fluoride protection - Main competitors are represented by : Procter&Gamble (Crest)‚ GlaxoSmithKline (Aquafresh‚ Sensodyne)‚ and Churc &Dwight (Arm&Hammer‚ Close-up‚ Mentadent‚ Aim‚ Pepsodent)- Growth of Crest’s value hare of the retail toothpaste market thanks to new product intiatives such : * Crest+Scope which is positioned as a toothpaste and mouthwash product that also whitened teeth(achieved
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------------------------------------------------- Module 3: Creating‚ Sending‚ and... Topic 3: IMC Print‚ Broadcast‚ Out-of-Home‚ and Product Placement Media The media is a touch point that creates a connection between the brand and the customers and prospects. The media ’s role is to deliver brand messages through media exposure. This is very important‚ as the number of people who see‚ read‚ and/or hear the medium affects the sales‚ profit‚ and market share of the brand. Despite the media ’s
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Introduction: This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘is a study which seek to define the image of tooth paste brands in terms of 6 attributes ‚ Healthy tooth & gums ‚ Long lasting freshness ‚Prevention of tooth decay ‚Whiteness ‚ Use of Natural herbs ‚ Good foaming A survey was conducted on 50 people living in and around the city to elicit their responses‚ on which the results and findings of this study are based. It tells the
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Major findings about the involvement levels: Consumer involvement refers the amount of information processing and the degree of importance a consumer attaches to a product. Low involvement purchases require very limited information processing whereas high involvement purchases require complex decision making. Both have a significant effect on consumer behavior. From Exhibit 6‚ Table 1‚ with respect to each of the habits and practices‚ a set of inferences can be derived about the involvement levels
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