analysis 2013 Strenghts 1. World’s largest internet marketplace 2. Business model (no strong direct competition) 3. Economies of scale 4. Localization 5. Payment system 6. Brand reputation Weaknesses 1. High fees 2. No further growth strategy Opportunities 1. Growing number of mobile shoppers 2. Become a retailer 3. Increase services and product portfolio through acquisition 4. Open more online stores in other countries Threats 1. Online security : PayPal stores online shoppers’
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Subject Area- flipkart.com success story- E commerce and beyond Although India is second largest country in the world‚ it expected retail market is around US$ 450 billion which is way less than US$ 469.3 bn turnover clocked by largest retailer in world “Wal-Mart Inc.” If we take another comparison‚ for the calendar year 2012‚ Amazon.com‚ the largest retail online store in the world‚ posted a turnover of US$ 61.09 billion registering a growth of 27% over the previous year 2011. Now if compare this
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One of the founding fathers of sociology Max Weber was born on April 21‚ 1864 in Erfurt in Thuringia‚ Germany. He was the oldest of seven children of Max Weber Sr. and his wife Helene Fallenstein. His father was a prominent politician and politics was a major theme Weber was surrounded and grew up. From the early years Weber proved to be very intelligent. When he was only thirteen‚ as a Christmas present to parents‚ he wrote for them two historical essays. Weber enrolled in the University of Heidelberg
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doing well from the business perspective as they are ruling the roost from the Unilever’s stable. Let us analyze the ticks and crosses‚ just to understand where they should do things in an innovative way or stick to the old formulas. * Their marketing campaign for a DOVE according to me was brilliant‚ because Beauty is something which should be accessible to everyone and especially to people who get a feeling that Beauty is defined by Tall and thin. * Dove is a product related to beauty and
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A creative‚ tactical idea for Kohl’s is to have the store play different playlists or musical genre’s in each of the departments throughout the store to better reach our target audiences‚ so in the women’s‚ men’s‚ girls‚ boys‚ and kitchenware sections there will be a hand selected playlist playing for each that will not only draw the attention of our target audience‚ but draw them into that department to create a positive shopping experience. We will determine the songs to be played for each area
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Max Hamburger History- Established in 1968‚ Max was the first burger fast food chain in Sweden. Their founders Curt Bergfors and Britta Anderson opened their first restaurant in Gallivare‚ high up in the northern part of Sweden. Max is a second generation family owned company run by the sons of founder Curt Bergfors. The name Max stems from founder’s nickname. The founder‚ Curt Bergfors is still active in the company as Chairman of Board‚ and family still owns 1000 percent
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| |Programme |Marketing | |Module Code |EAP105 | |Assignment Title |Compare and contrast the marketing strategies of Li NING domestically and internationally
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to maximize business efficiency) to be value-driven (where the retailer offers good value to the customer and has prices appropriate for the level of products and customer service) and to be goal-oriented (the retailer sets goals and then uses its strategy to attain them). I have joined Pure Yoga for over a year and a half and it is one of my favourite retailers in Hong Kong. For the application of retailing concept‚ to be customer-oriented‚ Pure Yoga is trying to offer students the most-rewarding
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Last week we applied the marketing process to a given company which was Jetstar. Firstly we sought to understand the marketplace and the customer needs and wants. We decided that Jetstar’s market was the low cost airline offering very low cost flights in Australia and abroad. The customers in that market are really after the cheapest flight possible while realising that they are sacrificing the comforts provided by a full service airline. Their basic needs and wants ultimately come down to the
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major discovery of this research? (max 30 words) 4 marks 2. Identify the three (3) genes that is the focused of this study and briefly describe their roles. (You will need to identify the full name of these genes). (max 60 words) 6 marks 3. In this publication‚ the author used the terms ‘germline origin’ and ‘epimutation’ in describing their analysis and finding. Define these terms‚ and relate them to the context of this study. (max 100 words) 6 marks 4. Based on this study
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