license was to use the GSM technology. They were all given roll out targets‚ and targets on subscriber base. ROLL OUT STRATEGY At a strategy management meeting‚ MTN identified that aside from ensuring that the roll out and subscriber base targets are met‚ they also have to ensure what ever strategy that is implemented will ensure that investment in the cost of the license and building of the network is recoverable and sustainable. Two roll out strategies were identified: Width strategy and Depth
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FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
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COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992‚ Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s‚ consumers were satisfied with
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SKYPE Student Number: 10012274 Executive Summary This report provides an analysis and evaluation on defining Skype’s core business following eBay’s sale of the business. Methods of analysis include an external analysis compromising of consumer and competitor analysis as well as an internal SWOT analysis. The research draws attention to the fact that while Skype has the ability to reach critical user mass‚ it finds itself in a situation where it is no longer serving the needs of an e-commerce
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Harvard Business Case Analysis How would you categorize Kearney’s commitment to the company? How might you change or maintain this commitment? Eugene Kearney is very committed to Old Colony Associates (OCA). Kearney is committed in that he has been with the company for 13 years‚ loves going to work every day and aspires to maintain a higher level management position. However‚ he clearly needs to make improvements to his current level of commitment to OCA. Kearney needs to realize that commitment
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International MGT Case Study Colgate’s Distasteful Toothpaste 1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think
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COLGATE - PALMOLIVE CO. FINANCIAL STATEMENT ANALYSIS Table of Contents CHAPTER 1: BACKGROUND OF COLGATE Colgate was founded as a small business which mainly in New York in 1806‚ Colgate Palmolive (CL) never stops its step on developing and improving its business‚ at the same time‚ the exploration of Colgate has ever never stopped as well. Through acquisition and expansion strategies‚ according to Forbes‚ Colgate has become the 65th largest company in the world
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1. Introduction Colgate-Palmolive1 is a more than 200-year-old company that started in New York. Although it has three main product lines namely‚ Oral Care‚ Personal Care‚ and Home Care‚ its flagship brand remains to be Colgate. The success of the brand also relies on the reputation of its company. Colgate-Palmolive now has a global presence with millions of customers. Some of its more known brands include Colgate in the oral care‚ Palmolive in the personal line‚ and Ajax and Softsoap in the home
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The CP Case Study In the early 1990’s‚ the toothbrush industry was experiencing major growth; in fact‚ “in 1992 dollar sales increased by 21% in value and 18% in volume” (Quelch & Laidler‚ 2000‚ p. 48). The increase in sales was greatly due to a huge influx of new products‚ advertising‚ new technologies‚ and an increase in consumer concern for oral health. During this time‚ the Colgate-Palmolive (CP) company was not only a major player in the oral care industry‚ but also “CP was a global leader
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2011 RBC Financial group LESAGE Quentin SUBIRANA Paul [CUSTOMER PROFITABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT AT RBC FINANCIAL GROUP (ABRIDGED). ] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] 1) Evaluate RBC’s customer strategy. Unlike most banks‚ RBC Royal
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