exploration is that each respondent is solicited the same arrangement from inquiries. Product Name Quantity Sold (in 1000 units) Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Malhi’s Fresh Chapatti 12 30 58 70 65 60 Haldiram’s Frozen Chapatti 55 50 54 60 52 40 Ram’s Frozen Chapatti 65 65 60 57 60 52 Kirshna’s Fresh Chapatti 15 14 10 2 8 15 Research Analysis was conducted on 5 Indian Grocery Shop in the Stratified area -) Qualitative market research Subjective exploration may offer
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* Introduction Meaning of customer relationship management (CRM) 1. A management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants. 2. A computerized system for identifying‚ targeting‚ acquiring‚ and retaining the best mix of customers. Customer relationship management helps in profiling prospects‚ understanding their needs‚ and in building relationships with them by providing the
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Personal Brand Essay – Who am I? In order to succeed in a diverse and competitive world‚ one must distinguish between his strength and weakness and understand how to utilize such strength. In the past few years‚ I had been contemplating on who I am and what I am good at. Through few life experiences‚ I finally discovered what my strengths and weaknesses are and I have been able to improve myself and apply my strengths to real life situations. My biggest strengths are the abilities to
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MTV NETWORKS: A GLOBAL BRAND GOES LOCAL TALKSHOW: MTV 30 | Role play: 1. MC 1& Telephone holder: Tokimitsu 2. MC 2: Manh Cuong 3. Guest speakers:- Senior Manager of MTVAsia – Mr. San Nong Lau‚ who has been in this position for more than 15 years: Trung Ha- CEO of MTV Networks - Mrs. Judy Mc Grath‚ who has just resigned as the CEO of MTV Networks at the age of 57 –: Phuong Anh 4. Reporter from TIME Magazine (Asia Edition‚ Hong Kong): Nhan 5. Audiences at the talk show: Huyen
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ACKNOWLEDGEMENT Nothing concrete can be achieved without an optimal combination of inspiration and perspiration. No work can be accomplished without taking the guidance of the experts. It is only the views and advice from ingenious intellectual that help in the transformation of a product into a quality product. We owe my sincere gratitude to Mr. Amit Yadav‚ our honorable project guide. Last but not the least‚ no acknowledgement will be complete without mentioning our parents. They have also
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Running head: FRESH DIRECT CASE STUDY Fresh Direct Case Study School COMPANY NAME/WEBSITE/INDUSTRY Company Name: FreshDirect Website Address: http://www.freshdirect.com Industry: Online Grocery BACKGROUND/HISTORY FreshDirect is an online grocery launched in 2001 that offers shopping and delivery services to around 300 zip codes in the tri state area of New York (www.freshdirect.com). The current CEO of FreshDirect is Mr. Jason Ackerman‚ who is also a cofounder of
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Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive’s (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream)‚ brand‚ and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1.
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(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the
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REVAMPING MAX FAIRNESS - FAIRNESS CREAMS FOR MEN Till the last decade it was almost unimaginable that there would be a fairness cream for men among male grooming products. As it turned out‚ men contributed significantly to consumption of fairness product. That shouldn’t be surprising as we live in a society which is obsessed with fair skin. This phenomenon was not restricted to women and‚ unknown to marketers‚ had influenced man from subcontinent as well. The size of Bangladeshi skincare market
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Company profile: Fresh Start has grown into a business whose expanded product range includes not only certified organic fertilizers‚ but also fresh organic produce‚ organic rice‚ organic coffee‚ organic free range chickens that are all also certified organic by NICERT. Other addition to Fresh Start’s product lines are the Healthy Pantries and Natural personal care products. Fresh Start Organics continues to expand while maintaining the company vision of being a vibrant eco-enterprise that implements
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