"˜Sunbaker ’ is Max Dupain ’s most famous artwork. It was taken in 1937. It is not just an artwork but it is an Australian icon because it represents what Australia is. Description The photo is a famous image of the shapely male shoulders of a European man lying on Bondi Beach. Dupain used a low viewpoint to take the photo so that only the figure ’s head‚ broad shoulders and well muscled arms are revealed. Mood/Emotions Evoked The mood it creates is a very patriotic one which would fill most Australians
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Assignment 1 Q1a) Describe and evaluate the main features of bureaucracy and the bureaucratic organization. ( (10 marks) a) According to Max Weber‚ bureaucracy is the most efficient and productive way of managing an organization. His ideal bureaucracy is to achieve rationality. The main characteristics of a bureaucratic organization are as follows: Division of Labour‚ Formal Selection‚ Authority hierarchy‚ Impersonality
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consumers………………………………………………… ……………… P.2 Brand positioning…………………………………………………….………… P.3-5 Current Promotional mix strategy Current advertising strategy…………………………………..…………………P.6 Current sales promotion……………………………………..………………….. P.7 Public Relations……………………………………….……..………………….P.7-8 Current Personal selling……………………………….……….………………...P.8 Direct Marketing………………………………………………………………..P.8-9 Online Marketing……………………………………………….………………...P.9 Analysis of the promotion mix....……………………………….P.10-14 New target segment for Max Factor………………………………
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Describe the principles of organisation (sometimes known as the ‘classical organisations principles’) in a bureaucracy. What are the pros and cons of working in a bureaucracy? What was Max Weber’s contribution to the study of bureaucracy? At the beginning of the 20th Century‚ after the industrial revolution began‚ theories of classical management began to emerge. The industrial revolution was a massive turning point in history and the economic market was transformed for the better. The world
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Max Weber was one of the most influential figures in sociological research and helped found sociology as a science. Being raised in a family of scholars and politicians gave Weber the leverage to succeed. At first‚ Weber studied law and economics‚ but he later switched his focus onto‚ or rather intertwined it with‚ society. According to Stephen Kalberg‚ Weber was the one founder of sociology that went beyond the standards of his peers; his most famous achievements include his study of religion: from
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COMPANY NAME: Fresh Direct WEBSITE: www.freshdirect.com INDUSTRY Fresh Direct is in the online grocery store industry. BACKGROUND/HISTORY Fresh Direct is an online grocer that delivers to residences and offices in the New York City metropolitan area. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan‚ Queens‚ Brooklyn‚ Nassau County‚ Riverdale‚ Westchester‚ select areas of Staten Island‚ New Jersey‚ and parts of Connecticut. Fresh Direct also
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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TEAM COMPOSITION & BRAND ALLOCATION FOR BRAND AUDIT REPORT (BAR) Name Eleonore Magnin Tanguy Le Fahler Rachna Karwasra Anastasia Craig Mahmut Özdericioğlu Selcuk Sayhan Mustafa Sahin Yermen Gorkem Cakirhan Mete Kemer Bengisu Gurbuz Ekin Nurcan Eris Burak Orhan Arifioglu Zeynep Sencelebi Elif Kara Kübra Kavuk Esra Özer Hazel Merve Aydın İdil Eda Çoker Laura Zane Yasmina Ben Amor Goksu Seref Ryota Idesako Juliette Waymel Malbosc Leo Team No 1 1 1 2 2 2 3 3 3 4
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Research Question: What are the percent concentrations of Fe3+ ions by mass in fresh parsley and spinach leaves? Scientific Concept Colorimeter measures the absorbance of light by the chemical substances at a certain wavelength. By measuring the absorbance‚ the concentration of a chemical substance can be determined. For the calibration of the colorimeter‚ different concentrations of a standard solution and a control (distilled water) are prepared in cuvettes. These cuvettes are put into the colorimeter
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