ACKNOWLEDGEMENT Nothing concrete can be achieved without an optimal combination of inspiration and perspiration. No work can be accomplished without taking the guidance of the experts. It is only the views and advice from ingenious intellectual that help in the transformation of a product into a quality product. We owe my sincere gratitude to Mr. Amit Yadav‚ our honorable project guide. Last but not the least‚ no acknowledgement will be complete without mentioning our parents. They have also
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Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D.K. Agarwal Submitted by: DINESH CHAUHAN [62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ❖ Introduction 1 ❖ Objective 2 ❖ Methodology 3 ❖ Company Profile 4 ❖ Company Strategy 6 ❖ Marketing Mix 15 ❖ SWOT Analysis 26 ❖ Survey Findings 28 ❖ Retailers Survey 34 ❖ Conclusion 37 ❖ Suggestions 39 ❖ Consumer Questionnaire ❖ Retailer Questionnaire ❖ Bibliography
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Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand‚ it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian
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Kahin Nahi) is the market leader and the consumer believes that it is providing the products at lowest prices. It is the strength of Big Bazaar. So Reliance Fresh‚ rather than concentering on the Price factor is concentrating on‚ Customer service – The new tagline adopted by Reliance Fresh‚ “Aapki Khushi‚ hamari Khushi” shows that Reliance Fresh is concentrating on providing best customer service. It is clear that the focus is not on providing the best prices. 6. Enabling growth through world-class
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* Introduction Meaning of customer relationship management (CRM) 1. A management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants. 2. A computerized system for identifying‚ targeting‚ acquiring‚ and retaining the best mix of customers. Customer relationship management helps in profiling prospects‚ understanding their needs‚ and in building relationships with them by providing the
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10 marks for analyzing the company’s financial situation. Profitability Analysis We will access to different aspect of return on investment. Firstly‚ return on assets of 17% in Colgate implies that a $1 asset investment generates 17 cents of annual earnings before subtracting after-tax interest. Secondly‚ return on common equity shows 99.73% which means that it earns 99.73 cents annually for each $1 of equity investment. Equity shareholder will look at the return on equity because they want
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environmental problems‚ such as rising levels of atmospheric carbon dioxide‚ global warming‚ and pollution‚ are aggravated by the population expansion. Other problems associated with overpopulation include the increased demand for resources such as fresh water and food‚ starvation and malnutrition‚ consumption of natural resources faster than the rate of regeneration (such as fossil fuels)‚ and a decrease in living conditions. However‚ some believe that waste and over-consumption‚ especially by wealthy
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of how the heat rises from the bread makes for a welcoming environment that declares something warm and toasty. She relays a message that not only does the sight of the warm bread look good but it smells delicious. Thinking of how the rising of fresh bread my look or even smell gives another warm and fuzzy sensation. This poem goes on to describe an upstairs bedroom that later she
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Max Weber was one of the most influential figures in sociological research and helped found sociology as a science. Being raised in a family of scholars and politicians gave Weber the leverage to succeed. At first‚ Weber studied law and economics‚ but he later switched his focus onto‚ or rather intertwined it with‚ society. According to Stephen Kalberg‚ Weber was the one founder of sociology that went beyond the standards of his peers; his most famous achievements include his study of religion: from
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I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry‚ mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus‚ a toothbrush with a diamond-shaped head‚ in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However‚ when Aim entered the market in 1987‚ they focused on comfort‚ which made Colgate’s market share suffer. CP has a unique toothbrush that
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