Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19‚ 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush‚ the Colgate Precision‚ and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry‚ and with the product’s launch pending there have been several factors
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Introduced in September 2002‚ Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal
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1. Spatig‚ L 2009‚ ‘Rediscovering Fayol: Parallels to Behaviouralist Management and Transformational Leadership’‚ Northeast Business & Economics Association Proceedings‚ pp. 196-199. (CAMILA AMAYA ‚ 1718053) The article was wrote by Lauren Spatig‚ Doctoral Student from Fielding Graduate University‚ she created the article to make a comparison between three big management theories: Fayol’s classical management theory‚ McGregor’s behavioralist
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Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive’s (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream)‚ brand‚ and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1.
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Colgate-Palmolive established in 1806‚ it is a $17.1 billion buyer items organization that serves individuals around the globe with surely understood brands that make their lives more beneficial and more pleasant. Colgate works in more than 75 nations and offers items in more than 200 nations and regions. Around 75 percent of offers originate from operations outside of the United States. Headquartered in New York City‚ Colgate works through five divisions around the world. Challenges faced by the
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Team Login and Password Information Save all these passwords in your browser because it will be a HUGE pain to type them in every time you need them. Barron’s Username: ICRelations Password: icricr Bigdough Corporate https://bdcorporate.ipreo.com 1. Username: aammon2@icr-online.com Password: Ammon12 2. Username: bzima861@icr-online.com Password: BillZima1 3. Username: Michael.tieu@icr-online.com Password: Michael1 Bigdough IR www.bigdough.com 1
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Project Planning Templates BSBPMG522A Undertake project work Table of Contents 1.1 – Initiation and scope Project brief Project purpose and rationale The justification and validity of the project needs to be confirmed before the project proceeds. This document is used to clarify the project purpose and justification and to gain approval to proceed to the next phase. Project title Working title. Project purpose Describe the purpose/need/rationale/feasibility for the project. Background
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MEANING Profit maximization is the traditional approach and the primary objective of financial management. It implies that every decision relating to business is evaluated in the light of profits. All the decision with respect to new projects‚ acquisition of assets‚ raising capital‚ distributing dividends etc are studied for their impact on profits and profitability. If the result of a decision is perceived to have positive effect on the profits‚ the decision is taken further for implementation
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there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these essential facts. Colgate-Palmolive Co. was founded in 1806 by William Colgate‚ and today the company sells its well-known products in more than 150 countries. Colgate-Palmolive is in a very desirable position‚ which many other firms can only
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Colgate is a player in the $7.5 billion market of oral hygiene in the United States. This market includes products that cleanse‚ disinfect‚ freshens breath and whitens teeth and Colgate has a share of that market for all these products. The competition in this market makes being innovative practically a requirement since it is difficult to encroach upon your competitors. Knowing this information‚ companies must also ensure that they maintain a good balance of products in this industry. While
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