Eric Ulrichs International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product‚ Colgate Max Fresh‚ global. Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste
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10 marks for analyzing the company’s financial situation. Profitability Analysis We will access to different aspect of return on investment. Firstly‚ return on assets of 17% in Colgate implies that a $1 asset investment generates 17 cents of annual earnings before subtracting after-tax interest. Secondly‚ return on common equity shows 99.73% which means that it earns 99.73 cents annually for each $1 of equity investment. Equity shareholder will look at the return on equity because they want
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The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India‚ which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction.
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Formula for Grade Average Calculation There are 3 grade averages: TGA‚ CGA and GGA. TGA (Term Grade Average) is the combined grade average covering all courses taken in the term and the session immediately following. CGA (Cumulative Grade Average) is computed based on all the courses taken by the student which are expected at the time of calculation to be applied towards the degree requirements in the current program. TGA & CGA = Sum of (Course Credits x Course grade points) Sum of Course Credits
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3.2.1 ECG Calculations. After performing experiments with the help of doctors and cooperation of a subject a certain reading is to taken.[42-51] All the obtained reading are compared with the normal reading of a subjects and some references i.e Dr.Bllams and Dr.Johnsons quotsons. The ECG abnormalities are detected by measuring and comparing P-R‚ QRS and Q-T intervals with normal values. Below the table is a normal reading of a human. Variations of these readings represent variations in ECG. It
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the after-tax cost of debt was calculated to be asdfkl;safd. These are logical calculations‚ since the majority of Microsoft’s bonds do‚ in fact‚ have interest rates around 4%. Note‚ the interest on Microsoft’s bonds is incurred on a semi-annual basis and was calculated in this report on the same basis. Therefore‚ the semi-annual cost of debt would be half this value: 2%. Some other notes to consider in bond calculations are given below: Do we have any other notes to consider guys? Feel free to message
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consumer response. GSK was excited about the launch and had planned to invest Rs. 25 crores for the launch phase of Sensodyne in India. The aim of the company was to acquire 5% share in the overall toothpaste market in the next three to five years. Case Study “The aim is to make it a Rs 100 to Rs 150 crore brand in the next three years. Sensodyne is likely to contribute 8 to 10 per cent of our growth in India. Therefore‚ we are adopting a 360-degree marketing and advertising plan for Sensodyne‚”
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(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the
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Cost of new equipment $200‚000 Expected life of equipment in years 5 years Disposal value in 5 years $40‚000 Life production - number of cans 5‚500‚000 Annual production or purchase needs 1‚100‚000 Number of workers needed 3 Annual hours to be worked per employee 2000 hours Earnings per hour for employees $12.00 Annual health benefits per employee $2‚500 Other annual benefits per employee-% of wages 18% Cost of raw materials
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BTEC Applied Science Unit 1: Efficiency Worksheet Name____________ efficiency = ( 100 %) 1 What is the efficiency of a motor that turns 100 J of electrical energy into 70 J of useful kinetic energy? Give your answer as a decimal. 2 An electric winch is used to lift a load of mass 2 kg a height of 1.5 m. It uses 50 J of energy when it does this. i) Calculate the amount of potential energy gained by the load using the formula: Ep = mgh where Ep is the potential energy
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