products are generally branded and backed by marketing‚ heavy advertising‚ slick packaging and strong distribution networks. But despite the strong presence of MNC players‚ the unorganised sector has a significant presence in this industry. In most categories‚ the unorganised sector is almost as big as the organised sector‚ if not bigger. Its strong distribution network and deep penetration in regional market‚ high reach‚ lower price than branded products and higher margin to distributors and retailers
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K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE Vidyavihar‚ Mumbai – 400 077 Project on “CHANGE MANAGEMENT” Bachelor of Management Studies Semester V (2012 – 13) Submitted In part fulfillment of the requirements for the award of the degree of Bachelor of Management Studies By disha sheth STUDENT DECLARATION I Miss. DISHA SHETH student of K.J.Somaiya college of Arts and Commerce studying in Third Year of Bachelor of Management Studies Semester V (2012 – 13) hereby declare that I have
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Case Analysis- Colgate Max Fresh: Global Brand Rollout Adil Khan(D13001) Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? Which of the proposed adaptations were “must haves” versus “nice to haves”? China Though freshness accounted for 28% of consumer reason for a toothpaste purchase was a new concept Responses of the customer were above the norms for new toothpaste products in terms of buying behavior
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Question 23 of 25 1.0 Points Sociologically‚ what term best applies to a group of people who share no common destination taking an elevator from the first floor of a large high rise ? A. a social frame B. an aggregate C. a category D. a social group Question 24 of 25 1.0
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The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and
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would consist of correcting public opinion regarding the potency of Simply White via mass advertising. This was easily doable as Procter and Gamble already had relationships with channels due to the high amount of past advertising. Additionally‚ Colgate marketed two products with almost the same branding‚ Simply White and Simply White Night: this strategy could be utilized to market Whitestrips as well: generating both a Whitestrips as well as a Whitestrips for night in order to mitigate the advantage
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TABLE OF CONTENTS I. Executive summary 1 II. Introduction 2 III. Company profile 2 IV. Situation analysis 3 4.1 Situational Environments 3 4.1.1 Demographic Situation 3 4.1.2 Economic and Business Conditions 3 4.1.3 Social and Cultural Factors 4 4.1.4 Legal/Political Situation 5 4.1.5 Demand and Demand Trend 5 4.2 Competitor Environment 6 4.2.1 General Assessment 6 4.2.2 Competitors’ Strengths and Weaknesses 6 4.2.3 Comparison of Jordan Toothbrush with Competitors’ Products 7 V. Strengths
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“The Evolution of Modern Grocery Market in Pakistan.” A research project to study changing consumer buying patterns and opportunities for new entrants in the modern grocery sector. By Adavanced Research Methods MBA-Evening Program Section ‘E’ Submitted on November 19‚ 2012 Table of Contents Titles Page No. Prefatory Information Abstract Acknowledgements Executive Summary Introduction Methodology Research Findings Conclusion Recommendations Appendices References 02 03 04 05
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WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development. During the periods of 1980s till the end of 90s‚ detergent bars had the major market share‚ in most of the market segments. The detergent powders through their extensive marketing campaigns
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saturation of the urban market. As due to the competition in the urban market‚ the market is more or so saturated as most of the capacity of the purchasers have been targeted by the marketers.So the marketers are looking for extending their product categories to an unexplored market i.e. the rural market Rural retail includes fast moving consumer goods ‚durables‚ agricultural inputs and vehicle .The total rural market forms around 40 percent of the total size of the retail market in India. INTRODUCTION
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