Maketing Assignment Syed Hussain Haider Naqvi Reg # L1F11BBAM2103 Submitted to: Prof. Asad Hameed SWOT ANALYSIS is one of the most used forms of business analysis. A SWOT examines and assesses the impacts of internal strengths and weaknesses‚ and external opportunities and threats‚ on the success of the "subject" of analysis. An important part of a SWOT analysis involves listing and evaluating the firm’s strengths‚ weaknesses‚ opportunities‚ and threats. Each of these elements is described:
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Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends‚ and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically
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Patanjali’s highest impact will be on Colgate‚ since it has gained substantial traction in oral care; next most affected is Dabur‚ due to multiple category overlaps. ITC‚ Godrej Consumer Products Ltd and Nestle are least likely to be impacted due to few common categories. Their report states that our analysis suggests that by FY20‚ Patanjali will have high market shares in categories such as honey (35%)‚ ayurvedic medicine (35%) and ghee (33%) and will have eight categories with turnover greater than Rs
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American company that owns the licensing rights to Close Up‚ Church & Dwight Co.‚ also leads the way in marketing some of the bigger name brands. The oral health care market in the United States is saturated with many household brands such as Crest and Colgate‚ and entry for Close Up will require prodigious strategy and an increase in marketing dollars. Close Up’s brand identity plays the fundamental human need for closeness. Reaching out the LGBT market in advertising and communication is becoming a new
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Because of the vastness of the variety of products produced by Procter and Gamble‚ they have several different competitors‚ although of course these competitors do not compete in all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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It is easy to believe that as an average Australian‚ animal experimentation has nothing to do with you. But it does. By donating to any medical charity or purchasing certain pharmaceutical products‚ you are helping fund cruel research involving animals. Animal research has now become a multi-billion dollar industry‚ and is practised in private institutions‚ household products‚ cosmetic companies‚ government agencies‚ educational industries and scientific research centres. Most of this research
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Advertisement --- Role and overview of the industry. | March 21 2013 | A comprehensive report on advertising‚ which tells us that what advertising is‚ what is it role‚ who are the parties involved. The report also tells us about different Media of advertising like Television‚ Radio‚ Print and OOH advertising‚ | | Advertising Advertising is paid non personal form of communication from an identified sponsor using mass media to persuade or influence an audience. Advertising promotes ideas
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Company) 3. Nestlé India 4. GCMMF (AMUL) 5. Dabur India Ltd 6. Asian Paints (India) 7. Cadbury India 8. Britannia Industries Ltd. 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries Ltd. 11. Colgate-Palmolive (India) Ltd. 12. Gillette India Ltd. 13. Godfrey Phillips 14. Henkel Spic 15. Johnson & Johnson 16. Modi Revlon 17. Wipro 18. Nirma Ltd 19. Amul India 20. Godrej Consumer Products Ltd Literature Review
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and fish had been found there was a rush of interest in the land. Fishing in Arctic Power The Canadian laundry detergent market is mature‚ very competitive and dominated by three major consumer packaged goods companies‚ one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC’s top-of-the-line ... the Artic has occurred for thousands of years but in recent years man has been fishing the Artic ;in greater numbers and taking more fish. Professional fishermen are taking all kinds
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