Consumer products in China (Colgate Toothpaste) Marketing on regional markets Table of context Introduction 4 PEST Analysis 5 POLITICAL AND LEGAL 5 ECONOMIC 6 SOCIAL 8 TECHNOLOGICAL 9 Consumer Survey China 10 The growing importance of regional differences 10 Cluster map – from city tiers to city clusters 12 Position of Brands 14 Increased Demand for Premium Products 14 Brand loyalty 16 Trust in Big Brands 17 Importance of focus on the Right brand attitudes 17 Customer communication
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Cleopatra VII was born around 69 B.C‚ to Ptolemy XII and she came from a long line of descendant Ptolemaic kings. Stated in Encyclopædia Britannica “She became queen on the death of her father‚ Ptolemy XII‚ in 51 B.C. and ruled successively with her two brothers Ptolemy XIII (51–47) and Ptolemy XIV (47–44) and her son Ptolemy XV Caesar (44–30).” (Cleopatra). After Cleopatra father’s death‚ she and her brother Ptolemy XIII married because the throne was passed down to him. Later her brother Ptolemy
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behind a great man there is a great woman? And in this case‚ the interpretation is more literal – not “behind” in the meaning of “supporting‚” likely in a morally supportive way‚ but rather “behind” in the sense of “not keeping up with” – in a word: “face-ism.” Face-ism is the phenomenon of men’s faces tending to receive more prominence than women’s from depictions in advertising to‚ as recently discussed‚ politicians (Konrath & Schwarz). Cleopatra was depicted on a coin in contrast to the monumental
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it was difficult to guess events and to consider about the relations between episodes. Honestly‚ I was unimpressed. There are two main characters in the book: John Johnson and Susan Colgate. Firstly‚ Johnson is a successful movie producer. He will make a movie which is named in the novel B movie. Secondly‚ Colgate is a child pageant star. When she was going to United States there was an air crash. Although this accident she survived without scratch. Nevertheless she is a B movie actress that Johnson
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Actual recipes of body salt scrubs were discovered in medical papryi. It was found that Cleopatra added one to two cups of dead sea salt into her bath. The minerals in sea salt combat stress and aging. They contain magnesium which combats fluid retention‚ calcium which strengthens nails and helps circulation‚ potassium which energizes the
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cruel‚ and feared but loved. Cleopatra had these attributions that allowed her to use her beauty‚ creativity‚ and ruthlessness to become one of Egypt’s most famous Pharaoh. Cleopatra used her wits‚ intelligence‚ and cleverness to remain “co-leader” in Egypt. To help her regain the throne back‚ Cleopatra hatched a plan to intervene with Caesar by rolling herself up in a carpet and displaying herself to him (Crawford). So impressed with her beauty and wits‚ Cleopatra won Caesar over and regained power
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Assessing a Queen Plutarch and Octavian both write damning accounts concerning the behavior and actions of Marc Antony and his lover Cleopatra. While Plutarch appears to take a more objective approach‚ Octavian sets out to condemn the former general and the Egyptian Queen. He declares that Cleopatra is everything a woman of nobility should not be and the soul reason Antony has gone so far astray. Octavian goes on to label Antony as “either irrational or insane” when referring to the mental state
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Introduced in September 2002‚ Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal
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DATE: January 9‚ 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005‚ Nigel Burton‚ in his third year as president of global oral care at Colgate- Palmolive Company (CP)‚ had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF)‚ a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market‚ was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF
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Eric Ulrichs International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product‚ Colgate Max Fresh‚ global. Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste
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