Cleopatra VII Cleopatra‚ the last Queen of Egypt‚ would do most anything to keep her power. Crowned at the age of 18‚ she was already willing enough to raise an army and much more for the well being of her country. In about 49 B.C. Cleopatra’s younger brother‚ Ptolemy XIII‚ expelled her from Egypt. She fled to Syria seeking help to take back the throne. There‚ she raised an army. Julius Caesar joined forces with the queen and he used his army alongside hers‚ to help Cleopatra regain power. Together
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CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
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Marketing Mix From a modest start in 1937‚ when hand-carts were used to distribute Colgate Dental Cream‚ Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment
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in 50gram and 120gram Storage: At room temperature Shelf life: 24 months. Key challenges for brands: - Since a long time‚ toothpaste in India was just meant to clean one’s teeth and have a ring of confidence in the personality of the user‚ and Colgate still is the market leader in the toothpaste segment. The competition among the oral care manufacturer is focusing on the fact that toothpaste
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femme-fatale over all men; this was Cleopatra Queen of the Nile. Cleopatra’s intelligence‚ wit and beauty are still remembered and written about to this day. Born a Greek‚ Cleopatra adapted to the Egyptian ways and even learnt their native tongue‚ a feat which had not been ccomplished since the Ptolemies had first ruled. Although not a "true Egyptian"‚ she utilized her tremendous aptitude and cunning female ways to gain and provide‚ for her country that she so loved. Cleopatra was a born ruler and did so
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Cleopatra (69BC- 12TH August‚ 30BC) was the last active pharaoh of Egypt. She reigned from the 51 – 12 August 30 BC (for 21 years). After her death Egypt became a region where the Roman Empire was newly established. Cleopatra was an associate of the Ptolemaic dynasty house‚ also born into a family of Macedonian Greek origin. Which then controlled Egypt during the Hellenistic period after the death of Alexander the Great. She characterized and described herself as a reincarnation of Isis the Egyptian
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I watched the movie “Cleopatra”‚ which was directed by Franc Roddam in 1999 for this project. Even though the movie was three hours long it was enjoyable to watch. After watching the movie I starting researching some historical facts about Cleopatra on the Internet and I discovered that most of the movie was incorrect. Like every Cleopatra movie‚ she is always made out to be so beautiful however while researching I found in every piece it stated that she was far from beautiful. The picture of
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Cleopatra Assignment What does it tell us about Plutarch’s view of the relationship between Antony and Cleopatra? Plutarch views the relationship between Antony and Cleopatra as one where Cleopatra uses manipulation‚ temptation and obsession to control Antony. She is viewed as a fatal influence on Antony and he seemed powerless to resist her charms. In the eyes of Rome‚ Antony was changing from a veteran statesman and warrior to that of an effiminate love sick juvenile on the road to destruction
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for a character to be relatable‚ he or she must first be flawed. As humans‚ we are unnable to relate to perfect beings‚ as we ourselves are not perfect‚ we are flawed. In Antony and Celopatra‚ Antony’s fragility is exploited as his Achrilles heel‚ Cleopatra‚ is dangeled infront of him‚ serving as the thread that ultimately leads to his unravveling. As high functioning members of society‚ this concept of fatal flaws‚ of our own fragility intrigues us and as such being able to bear witness to Antony’s
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Chapter 1 Cleopatra I. Impressions: A. First associations: temptress‚ seduction‚ beauty‚ doomed lover‚ suicide‚ Antony and Cleopatra‚ Egypt‚ Elizabeth Taylor‚ "Carry on Cleo"‚ luxury and extravagance B. Sources used: movies‚ histories‚ biographies‚ coinage‚ sculpture‚ and poetry C. Abbreviations: 1. CE: Common Era (Equivalent to AD) 2. BCE: Before the Common Era (Equivalent to BC) Activity (DVD Video Cleopatra) p. 5: Watch the DVD and think about these questions: 1. What type of image
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