University‚ one of the more prestigious private schools in the Philippines. He once headed Aluminum Container‚ Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that were formerly used by local manufacturers of Colgate-Palmolive‚ Procter and Gamble and the Philippine Refining Company (now Unilever). However‚ technological innovations and the environmental concerns over aluminum materials prompted the multinational companies to make use of the plastic-laminated toothpaste
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K.J.SOMAIYA COLLEGE OF ARTS AND COMMERCE Vidyavihar‚ Mumbai – 400 077 Project on “CHANGE MANAGEMENT” Bachelor of Management Studies Semester V (2012 – 13) Submitted In part fulfillment of the requirements for the award of the degree of Bachelor of Management Studies By disha sheth STUDENT DECLARATION I Miss. DISHA SHETH student of K.J.Somaiya college of Arts and Commerce studying in Third Year of Bachelor of Management Studies Semester V (2012 – 13) hereby declare that I have
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Toothpaste has a history that stretches back nearly 4‚000 years. Until the mid-nineteenth century‚ abrasives used to clean teeth did not resemble modern toothpastes. People were primarily concerned with cleaning stains from their teeth and used harsh‚ sometimes toxic ingredients to meet that goal. Ancient Egyptians used a mixture of green lead‚ verdigris (the green crust that forms on certain metals like copper or brass when exposed to salt water or air)‚ and incense. Ground fish bones were used
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Case Analysis- Colgate Max Fresh: Global Brand Rollout Adil Khan(D13001) Q1. Did China and Mexico each do a good job of adapting the launch to meet local consumer needs? What is the likely profit impact of each plan? Which of the proposed adaptations were “must haves” versus “nice to haves”? China Though freshness accounted for 28% of consumer reason for a toothpaste purchase was a new concept Responses of the customer were above the norms for new toothpaste products in terms of buying behavior
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The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and
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would consist of correcting public opinion regarding the potency of Simply White via mass advertising. This was easily doable as Procter and Gamble already had relationships with channels due to the high amount of past advertising. Additionally‚ Colgate marketed two products with almost the same branding‚ Simply White and Simply White Night: this strategy could be utilized to market Whitestrips as well: generating both a Whitestrips as well as a Whitestrips for night in order to mitigate the advantage
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Investments in the Sector – Recent M&A Deals – Recent Private Equity Deals V. Major Players – Major Players – Common Stock Comparison 1 Index VI. Profiles of the Major Players – – – – – – – – – ITC HUL Nestle Dabur Godrej Consumer Colgate-Palmolive Marico GSK Consumer Britannia VII. Corporate Profile (Dinodia Capital Advisors) 2 Executive Summary (1/2) The Fast Moving Consumer Goods (FMCG) sector in India has been growing at a healthy CAGR of 11% over the last decade Riding on
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TABLE OF CONTENTS I. Executive summary 1 II. Introduction 2 III. Company profile 2 IV. Situation analysis 3 4.1 Situational Environments 3 4.1.1 Demographic Situation 3 4.1.2 Economic and Business Conditions 3 4.1.3 Social and Cultural Factors 4 4.1.4 Legal/Political Situation 5 4.1.5 Demand and Demand Trend 5 4.2 Competitor Environment 6 4.2.1 General Assessment 6 4.2.2 Competitors’ Strengths and Weaknesses 6 4.2.3 Comparison of Jordan Toothbrush with Competitors’ Products 7 V. Strengths
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Introduction and background of Report The tooth paste industry is one typical model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just
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launching of new brand Answer: If P&G were to go ahead with the launch of a new brand then it has to focus on Performance Segment over the mildness segment and price segments. P&G has about 42% share in LDL market‚ while his competitors Colgate-Palmolive and Lever Brothers has market share of 23.6 and 6.9% respectively. In total LDL market about 72% share by these three companies while only 28% share by small brands and private labels. As we see from Exhibit-1 & 7 the estimated projection of
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